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The Immortal Awards

Dead Clever Creativity: Joanna Monteiro

The Immortal Awards juror and FCB Brasil’s chief creative officer is next up with a film from 1946…

Dead Clever Creativity: Joanna Monteiro

In the run up to this year's Immortal Awards, each of our inaugural jurors has taken the time to identify a form of creativity outside of the ad sphere that they deem 'dead clever'.

They've all selected a super smart creative idea that they believe will live forever and next up in the series is Joanna Monteiro, FCB Brasil’s chief creative officer, who dips into the archives and picks a classic film from 1946 by Michael Powell and Emeric Pressburger…


A Matter of Life and Death (1946), directed by Michael Powell and Emeric Pressburger 


A masterpiece about war, love and weirdness. I’m crazy about this melodramatic fantasy-romance that takes places at the end of the war. And not only me. In 1999, A Matter of Life and Death placed 20th on the British Film Institute list of Best 100 British Film.


Joanna Monteiro will be judging this year's The Immortal Awards. Entries are now open to all Little Black Book members, so head over to the submissions page to submit your best work. If you aren't a member of Little Black Book yet, then you can subscribe here.