DDB Sydney & ŠKODA Subvert Car Advertising Clichés in Brilliant New Campaign
A car ad campaign that subverts the clichés while cleverly making use of them is the centrepiece for ŠKODA Australia's new ad campaign via DDB Sydney.
Airing from tonight on free-to-air and pay television, the four TVCs were filmed amid the wintery scenic splendour of New Zealand. Featuring actors whose appearances embody the inevitable type casts of car commercials, the ads initially appear to be cast from the same mould as these.
Says ŠKODA Australia managing director Michael Irmer: "I thought: 'This is brilliant! Why has no-one thought of it before? Initially we wanted to do a more conventional ad which points outs the merits of the car, but another way of doing it was found and it's one we couldn't resist.
"I think now that this will make you think of ŠKODA every time you see one of those car brands that uses the clichés."
Marketing Manager: Andrew Younis
Marketing Communications Manager : Emma Ireland
Advertiser: Skoda Australia
Creative Partner: Steve Jackson, Ant Melder, Michael Barnfield
Creative Agency: DDB Sydney
Copywriter: Sam Pascoe
Chief Creative Officer: Toby Talbot/Ben Welsh
Art Director: Jason Woelfl
Producer: Jacqui Gillies
Managing Partner: Amanda Wheeler
Media Agency: Mediacom
Music and Sound
Sound Design: Stuart Welch
Music Agency: Nylon Studios
Post Production / VFX
Post Production House: Finch
Editorial & Online: Tim Mauger
Director: Jae Morrison
Production Company: Finch
Producer: Sarah Cook
Category: Automotive , Cars
Genre: Comedy , Dialogue , PR , Scenic