DDB Named Global Brand and Creative Agency of Record for iShares
iShares by BlackRock, a global leader in exchange traded funds (ETFs), has appointed DDB, part of Omnicom Group (NYSE:OMC), as Global Brand and Creative Agency of Record effective immediately. DDB San Francisco will partner with adam&eveDDB in London and DDB Mexico to service iShares. The global agency network is tasked with helping iShares develop and launch a new brand platform globally to demonstrate the brand’s commitment to championing investor progress.
The decision of iShares to appoint DDB as Global Creative Agency comes along with the launch of the brand’s new visual identity. With more than twenty years of experience in ETF innovation and the expertise of BlackRock, iShares has always been dedicated to helping investors progress towards their goals. The refresh is focused on positioning iShares for the future in a way that is relevant to clients given their evolving needs.
“We are thrilled to welcome DDB to our family of agencies and to be partnering with them as we continue to build the iShares brand. Their strong strategic thinking and creative expertise make them the perfect partner to drive our customer-first, content-driven storytelling,” said Alex Craddock, managing director, Global CMO of iShares.
“The drive iShares has to reimagine the investment category coupled with our experience in using creativity to drive growth is going to result in an incredible combination. We can’t wait to see what we build together,” said John McCarthy, president of DDB San Francisco. “Winning the iShares business further highlights DDB’s growing roster of purpose-led brands and expands upon our experience with developing creative solutions for clients that offer innovative products to enhance consumers’ lives.”
The new iShares brand positioning and experience will be supported by a global campaign created by DDB that is set to roll out later this year.