DDB Mudra West & Ezone Come #TogetherForever This Diwali
Earlier in 2014, DDB Mudra West embarked on a journey to redefine the core of brand Ezone. After a lot of brainstorming and insightful thoughts, the positioning of 'Together.Forever' came into picture. This positioning was not only elemental but also descriptive to the brand since it epitomizes on Ezone's commitment to build a relationship with consumers for life.
During their multiple interactions with the consumers, the agency sited that contrary to popular perception; in today's lives, technology doesn't alienate. Rather, it has the potential to actually facilitate human interaction.
DDB Mudra West wanted to multiply this insight to an idea and got an opportunity during this festive season. The team utilized this insight to further rejuvenate Ezone's positioning, thus giving the brand a sharp life dimension.
The team followed a two pronged objective: To drive festive sales and to build brand connect by giving 'Together.Forever' a live meaning.
The festive season is that time of the year when loved ones come together and share moments of joy and happiness with each other. The idea was therefore to show a montage of slice of life moments, where technology takes centre stage and is showcased as being instrumental in bringing people closer.
Talking about the TVC, Mandheer Singh, CMO Ezone at Future Retail said, "Our TVC is built around the central idea that Electronics and Technology today do many things in our lives, and the biggest being- bringing people closer. These are everyday scenarios where the emotion captured is of key focus. We at Ezone believe it is the people; our customer; who is our biggest strength. In today's ever changing market; with fleeting buyer/seller relationships, we wish to reassure our customers that we are with them forever- not just in their purchase but their purchase lifecycle."
Quoting on the TVC, Sanjay Pandey, Senior VP, DDB Mudra West & Head of Gutenberg Networks, India said, "One cannot imagine life without gadgets. Smart Phones, Tabs, Laptops etc. are inseparable part of our lives. In a time-starved world, innovation in technology is helping people connect better and get closer. The campaign is a true reflection of that reality"
Creative Agency: DDB Mudra West
Planner: Amit Kekre, Mehak Jaini, Neha Damle
Executive Creative Director: Aman Mannan, Ashish Phatak
Account Manager: Sanjay Panday, Yugandhar Madidi, Raaj Arora, Ruchika Saigal
Creative: Rahul Mathew
Category: Online retailers , Retail and restaurants