DDB Colombia's 'Sugar Wings' Campaign for ExxonMobil Takes Off
Working under a new strategy, globally aligned by the Houston Office, DDB Colombia created the spot “Sugar Wings” for the fuel Brand.
A one-minute inspiring story that forms part of the newest campaign “Driving we change stories”. The spot was directed by the award winning Argentinean Adriana Laham who, after 4 days of filming, achieved an emotional result for a category that’s accustomed to technical and rational messages. This is the first spot for one of the most important clients of the DDB Network, that’s leaded by Leo Macias since he arrived from Brasil as CCO of the group some months ago.
“We want to create a more human language that we can use to connect with people and ultimately tell them that day after day we exist to drive their stories, no matter what they are”. Those are the words of Luis Enrique Vega, Retail Sales Manager of ExxonMobil.
The spot will air in Colombia on November the 11th of 2016.
Creative Agency: DDB Colombia
Creative Director: Leonardo Valencia / Mario León Bonilla
Copywriter: Fabio Fuentes / Leonardo Valencia
Art Director: Mario León Bonilla / Juan Espitia / Henry Hernández
Producer: Darío Lozano
Chief Creation Officer: Leo Macias
Account Director: Andrés Parra
Production Company: Fight Films / 1500 Episodios
Executive Producer: Alejandro Coton /Jacky Achury / Nicolás Katime
Director: Adriana Laham
Photographer : Daniel Ortega
Editor: Nicolás Herrán
Post Production / VFX
Post Production Company: LaPost Estudio
Colourist: Nhataly Yepes
Executive Producer: Alejandra Ramírez
Sound Mix: Cristóbal Hoyos
Music Agency: Cosmódromo Estudios
Genre: Digital , PR , People