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DDB Colombia's 'Sugar Wings' Campaign for ExxonMobil Takes Off

The uplifting spot was directed by the award-winning Adriana Laham

DDB Colombia's 'Sugar Wings' Campaign for ExxonMobil Takes Off

Working under a new strategy, globally aligned by the Houston Office, DDB Colombia created the spot “Sugar Wings” for the fuel Brand.

A one-minute inspiring story that forms part of the newest campaign “Driving we change stories”. The spot was directed by the award winning Argentinean Adriana Laham who, after 4 days of filming,  achieved an emotional result for a category that’s accustomed to technical and rational messages. This is the first spot for one of the most important clients of the DDB Network, that’s leaded by Leo Macias since he arrived from Brasil as CCO of the group some months ago. 

“We want to create a more human language that we can use to connect with people and ultimately tell them that day after day we exist to drive their stories, no matter what they are”. Those are the words of Luis Enrique Vega, Retail Sales Manager of ExxonMobil.

The spot will air in Colombia on November the 11th of 2016.

Creative Agency

Creative Agency: DDB Colombia

Creative Director: Leonardo Valencia / Mario León Bonilla

Copywriter: Fabio Fuentes / Leonardo Valencia

Art Director: Mario León Bonilla / Juan Espitia / Henry Hernández

Producer: Darío Lozano

Chief Creation Officer: Leo Macias

Account Director: Andrés Parra

Production Company

Production Company: Fight Films / 1500 Episodios

Executive Producer: Alejandro Coton /Jacky Achury / Nicolás Katime

Director: Adriana Laham

Photographer : Daniel Ortega


Editor: Nicolás Herrán

Post Production / VFX

Post Production Company: LaPost Estudio

Colourist: Nhataly Yepes

Executive Producer: Alejandra Ramírez


Sound Mix: Cristóbal Hoyos

Music Agency: Cosmódromo Estudios

Genre: Digital , PR , People