DDB Colombia Appointed Official Agency of Amusement Park Mundo Aventura

DDB Colombia has been assigned to integrate and manage strategic, creative, and digital needs of Mundo Aventura.

"Hiring suppliers and choosing partners are different tasks. Today we chose to work with DDB as an excellent ally to help us plan and execute the best advertising campaigns that Corparques and Mundo Aventura have had in their history," noted Mauricio Bernal Beetar, General Director of Mundo Aventura Theme Park.

Borja de la Plaza, CEO of DDB Colombia Group, also commented: "Having fun and entertaining people is one of our purposes as an agency, something we have in common with Mundo Aventura Theme Park. We are happy to be part of its twentieth anniversary in Colombia and thus contribute to the happiness of Colombians."