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David Jones Asks 'How do Australians Christmas?' in New Campaign via TBWA Sydney

Campaign features global Australian icon Cate Blanchett.

David Jones Asks 'How do Australians Christmas?' in New Campaign via TBWA Sydney

David Jones officially launched into the festive season last night with media, celebrities and VIPs celebrating the release of the 2016 Christmas campaign at an intimate cocktail party at the retailer's new Barangaroo store, which will be opened to the general public today.

The 2016 campaign via TBWA Sydney asks the question, 'How do Australians Christmas?' with a film to be launched today featuring global superstar and style icon, Cate Blanchett. The film showcases several different scenarios of how people around Australia celebrate the festive holiday season.

Screen Shot 2016-11-03 at 10.26.14 AM.jpgWith endless possibilities in store for customers, David Jones provides a solution for every possible scenario this Christmas, no matter how they choose to celebrate.

Says David Thomas, chief operating officer, David Jones: "Australians are known for taking a varied and unique approach to the way they celebrate Christmas. Whether it is finding the perfect gift for a loved one, preparing the home for a Christmas feast, curating the perfect outfit for seasonal celebrations or bringing the magic of Christmas alive with engaging activities for your children, David Jones provides endless possibilities for everyone.

"We pride ourselves on offering the best of the world in one place and this is never more apparent than during our peak Christmas trading period."

To officially launch the Christmas trading period, David Jones' flagship windows will come to life today with the official unveiling taking place at the Elizabeth Street store. Twelve Year 7 students from Chifley College Mount Druitt Campus are performing 'Have Yourself a Merry Little Christmas' and 'Deck the Halls'. These students have participated in CONverge, a music program run by national children's education charity The Smith Family.

The window reveal will also celebrate a partnership between David Jones and their new charity partner, The Smith Family. David Jones will be participating in their annual Toy and Book Appeal and a Smith Family gift card will be sold from 1st December where David Jones will donate 10% of the value loaded directly to the charity.

The level and detail of the Christmas window creative remains at the highest standard, and this year the window display will feature in five of the windows of the Elizabeth Street store, telling the story of Santa and his team of polar bears as they prepare for Christmas.

The David Jones 2016 Christmas campaign will again see a roll out of instore theatre including; for the first time, Christmas parades in Brisbane and Wellington, a treasure hunt for children in our Bourke Street store, Santa photos, roaming Santa & Christmas fairies in all stores with a toy department, Christmas concerts & pantomimes, Santa PAWtraits, colouring-in competitions, a newly upgraded Magic Cave in Sydney, and much more. The David Jones staff choir will also be once again performing in David Jones' Elizabeth Street store in the lead up to Christmas.

TBWA Sydney
Executive Creative Director: Gary Maccreadie
Executive Creative Director: Wesley Hawes
Creative Director: Craig Brooks
Senior Writer: Cameron Dowsett
Senior Art Director: Mark Tallis
Group Business Director: Marnie Darren
Senior Account Director: Colleen Scerri
Producer: Simone O'Connor
Executive Planning Director: Hristos Varouhas
Planning Director: Jonathon Deves
Production Company: Finch
Director: Nick Ball
Executive Producer: Rob Galuzzo
Producer: Julianne Shelton
DOP: Lachlan Milne
Production Designer: Neville Stevenson
Post Production: The Butchery
Executive Producer: Amelia Babos
Visual Editor: Jack Hutchings
Visual Effects: Blockhead
Senior Producer: James Eivers
Effects Supervisor: Stefan Coory
Grade: Trish Cahill
Sound Design & SFX: Sonar
Audio Director: Wes Chew
Engineer: Timothy Bridge
Producer: Sophie Haydon, Anwyn Watkins
Music Production: Smith & Western
Executive Producer: Dan Higson
Composers: Ant Smith, Nick West
Original Song by Slade
'Merry Xmas Everybody'
Published by Sony ATV
Music Supervision: Trailer Media
Anton Trailer