Daniel Craig Gets His Bond On in W+K Amsterdam's Action-packed Heineken Ad
As part of its integrated global Spectre campaign, Heineken has unveiled a new TV ad featuring Daniel Craig as James Bond, in a high speed boat chase. In addition, it also announced an exciting digital campaign featuring the world's first ever selfie from space, dubbed the 'Spyfie'. The spot was created by Wieden+Kennedy Amsterdam and directed by Tom Kuntz at MJZ. Post production was by MPC London and keeping the shoot smooth and stylish was costume designer and stylist Mr Gammon.
Heineken's Spectre campaign is the brand's largest global marketing platform of 2015. Spectre, the 24th James Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, will be released in the UK on October 26 and in the US on November 6.
The Heineken TVC will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later. Heineken is the only Spectre partner who has created a TVC starring Daniel Craig.
Heineken's TVC uses Spectre cinematographers and stuntmen to ensure the action sequences are authentically Bond. The added twist involves a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world's favourite spy to save the day.
Hans Erik Tuijt, Director Global Heineken Sponsorship said, "In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever. The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fan's experience. By featuring Daniel Craig in our TVC and activating Spyfie once again we will give fans access to the world of James Bond".
Creative Agency: W+K Amsterdam
Copywriter: Thierry Albert
Art Director: Faustin Claverie
Planner: Nick Docherty
Executive Creative Director: Mark Bernath, Eric Quennoy
Head of TV / Production: Joe Togneri
Group Account Director: Jordi Pont
Assistant Producer: Stijn Wikkerink
Business Affairs: Michael Graves
Project manager: Stacey Prudden
Creative director: Faustin Claverie, Thierry Albert
Account manager: Elianne Vermeulen
TV Producer: Jaime Tan
Production Company: MJZ
Executive Producer: Debbie Turner
Director: Tom Kuntz
DOP: Benoit Debie
Producer: Chris McBride
Stylist: Mr Gammon
Production Designer: Robin Brown
Edit Company: Whitehouse Post
Editor: Russell Icke
Edit Assistant: Stephen Dunne
Post Production / VFX
Post Production Company: MPC London
VFX Supervisor: Dan Sanders
Producer: Paul Branch
2D Artist: David Filipe, Toya Dreschler, Ed Taylor
Telecine: Mark Gethin
3D Lead Artist: Amir Bazazi
Audio Post Production: 750MPH
Sound Mix: Sam Ashwell
Music Publisher: EMI Music Publishing Benelux
Category: Alcoholic drinks , Beers
Genre: Action , Scenic , Storytelling