Dalziel and Pow Brings an Amazing Interactive Wall to Retail Design Expo

As part of its presence at the inaugural Retail Design Expo, Dalziel and Pow created a space to stand out from the crowd, a conversation starter that's experimental, innovative, playful, integrated and exploratory. It’s already proving a huge hit with the event’s 14,000 visitors and has featured on London Live TV news.

The idea came from the work the agency created for Portuguese childrens wear brand Zippy, magnified here as a prototype to test ideas and push the range interactions and feedback.

Screen-printed illustrations spring to life when touched, as conductive ink triggers a host of playful digital animations – a mix of informative and charming content, from product information to brand stories to chasing ducks. 

A total of 48 interactions and over 100 unique animations make up the broad spectrum of content on the stand, from simple sound toys to more complex exchanges that layer projection mapping and movement around a physical space.