Create Your Own onUp Moment with StrawberryFrog's SunTrust Campaign
SunTrust debuted its onUp movement with a Super Bowl spot on February7 titled “Hold Your Breath.” Designed to serve as an optimistic, second-by-second reminder that worrying about money can cause you to miss life’s important moments. The concept is based on the agency’s assertion that anyone can achieve financial confidence. Research shows that financially confident people are three times more likely to be satisfiedwith their life, across all income levels.
The Super Bowl ad aired during the second half of the game, in the last spot during the two-minute warning commercial break. It directed viewers to onUp.com, where people can pledge to take action, take a Mental Wealth Quiz and receive tools and tips tailored to theirneeds.
On the site, you can make your own onUp movements Super Bowl spot to share with others using your Facebook images. It's an easy step-by-step guide to making your own version of the onUp film and then share it on Facebook.
“We also believe that companies can promote financial fitness aspart of a total employee wellness plan,” says SunTrust chairman and CEO William H. Rogers, Jr. “We have proof. We offered financial fitness to our own teammates and 13,000 participated inthe first year. More than 70% now say they feel more confident about their finances.”
SunTrust surveyed more than 190,000 individuals to help shape the campaign. Many people feelthey are stuck and just need to be pointed in the right direction.
“Financial stress is prevalent, affecting the health and happiness of people across the nation,” says Rogers.“It’s time to raise awareness of this significant concern. We are starting a national conversation ... providing the tools and information to help them gain control over theirfinances.”
Scott Goodson, the founder of StrawberryFrog, who penned the motto onUp says,: "The message is about courage and determination for millions of us who feel stuck in financialstress. With all that's happening around us, people want to feel good. Our ad won't be silly or wacky, but rather it has something profound to say and will move people."
Category: Banking , Finance/insurance