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Creative

CP+B Suits Up For Dapper New Fruit Of The Loom Campaign

Crispin Porter + Bogusky Boulder, 2 weeks, 4 days ago

The stylish spot comes from CP+B and Plus Productions

CP+B Suits Up For Dapper New Fruit Of The Loom Campaign

Last year, CP+B created a limited run of dapper sweat suit prototypes for Fruit of the Loom crafted dubbed the “Professionals Collection”. The suits featured images of high-end fashion suits printed onto fleece sweats for men who wanted to feel comfortable with their success. Fruit of the Loom then surprised 100 of the most passionate social media users with a suit, which resulted in an overwhelming social response from others asking how they could get one as well. People asked and Fruit of the Loom listened. Now the new Professionals Collection is available for sale on www.professionalscollection.com for $49.99, while supplies last.

This year’s Collection features four unique designs – all made of comfortable fleece, and designed to give consumers an instant confidence boost. Two new styles this year include “Nobody’s Sucker” (a seersucker sweat suit) and “Corporate Cowboy,” with bottoms that feature printed-on cowboy boots compliment last year’s popular “Business Time” and “Country Clubber” designs. 

You can check out the stylish spot below:

Advertiser

Advertiser: Fruit of the Loom

Creative Agency

Chief Creative Officer: Ralph Watson

Creative Director: KT Thayer

Copywriter: Brett Dixon

Art Director: Nic Buckingham

Strategist: Fabiana Brown

Account Director: Kristi Kirkeide Boutiette

Executive Producer: Dan Corken

Managing Director: Danielle Whalen

Photographer: Mike Olmsted

Producer: Rachel Noonan

Creative Agency: CP+B

Business Affairs: Daphne Papadopulos

Project Manager: Courtney Pollard

Content Director: Katie DeSimone

Content Manager: Tracy Sarli

Senior Copywriter: Sarah Mosseller

Senior Art Director: Austin Ridling

Associate Creative Director: David Whitney

Community Management: Katie Souther

Integrated Producer: Morgan Burrows

Senior Strategist: Brian O'Connell

Music and Sound

Sound Mix: Lime Studios

Offline

Editor: Charlie Britz

Post Production / VFX

Producer: Joanna Taylor

Post Production House: Plus Productions

Genre: Digital , PR , People