CP+B Names Jason De Turris Chief Strategy Officer

CP+B announced today that it has named Jason De Turris, who until now has held the position of VP, Executive Planning Director, to Chief Strategy Officer. In his new role, De Turris will relocate to Hong Kong to oversee global strategy on the Infiniti account. He will also focus on opening CP+B’s Hong Kong office, which will be key in servicing the global leadership of Infiniti, as well as look to build the CP+B culture and brand throughout Asia and continue to provide global thought leadership across offices. In the near future a Head of North American Planning will be named who will be his counterpart in North America.

“Jason is a courageous and strategic thinker who is able to combine all the necessary elements for understanding and moving a brand forward through different challenges and across multiple cultures,” said Steve Erich, President, CP+B. “Winning Infiniti was a team effort and he played an instrumental role in making it happen. Which all together makes him a terrific person to help lead CP+B’s physical entry into Asia. This really begins a new chapter for CP+B.”

At CP+B, De Turris has worked across the agency’s leading brands including Hotels.com, Grey Poupon, Best Buy and Xbox One, and has played an key role, working closely with CP+B’s product innovation and brand experience designers to create two premium spirits brands: Angel’s Envy Bourbon and Papa’s Pilar Rum. During the course of his career, at Ogilvy & Mather, Deutsch and JWT, he’s managed strategy for the global launches of game-changing brands and led brand strategy for Rolex through the global recession, helping to build their first global targeting model. His experience ranges from the luxury category to necessity categories. 

“CP+B has always been about creating an environment for the bravest possible work to live. I'm looking forward to exporting our culture to new regions while we work to elevate Infiniti's reputation. We have a massive opportunity and adventure ahead and it’s an honor to be a part of this exciting new stage in the agency’s global growth,” said De Turris.