CP+B LA Names Ivan Perez-Armendariz & Ryan Skubic Co-Managing Directors

CP+B LA announced today that Ivan Perez-Armendariz and Ryan Skubic have been named Co-Managing Directors. Perez-Armendariz had been Chief Digital Officer and under his leadership, the agency has produced numerous groundbreaking work. Prior to his promotion, Skubic led account management for CP+B LA, working with some of the agency’s largest clients. Together, they will focus on CP+B’s clients, employees, new business, culture, and overall management, creating the most inventive work for clients that drive business results. They replace Mason Reed who is leaving the agency to join a new start-up.

The move to name Co-Managing Directors follows on the heels of Devin Reiter rejoining CP+B Boulder as Co-Managing Director alongside Danielle Whalen. In both offices, organic growth and recent new business wins created the opportunity for an additional Managing Director, ensuring that MD’s are able to work very closely with all brands and businesses within the agency. This new partnership of Perez-Armendariz and Skubic, as Co-Managing Directors of CP+B LA, brings together a combination of skills and perspectives essential for leading a modern agency. The LA office, which creatively is led by industry thought leader Kevin Jones, has had a string of successes lately winning PayPal and Braintree, and counts Charles Schwab, Applebee’s and NBA2K among their clients.

“The last 13 years at CP+B have been nothing short of amazing,” said Mason Reed. “When I moved to LA from our Miami office over three years ago, it was with the understanding that I would help grow the office until it was thriving. Ryan and Ivan are two close friends of mine, who have also been incredible colleagues through the course of my time at CP+B. Their combination of experience, expertise and leadership abilities, alongside Benny Thomas and Kevin Jones, ensure that the office will be even more successful than it already has been, and I look forward to seeing what they will accomplish together.”

As Chief Digital Officer for CP+B, Perez-Armendariz was responsible for overseeing CP+B’s digital capabilities throughout their global offices. Since joining CP+B in 2008, he has led many of the agency’s most inventive work, such as the mobile and web experience for The Tonight Show with Jimmy Fallon, The Domino’s e-commerce innovations, American Express OPEN Forum and Vail Epic Mix. Previously, Ivan served as president of an award-winning interactive agency that was acquired by CP+B. There, he received Entrepreneur Magazine’s Top 100 award. Perez-Armendariz holds a degree in computer science from Stanford University.

Skubic joined CP+B in 2003 as a key contributor to the agency’s work with MINI. Since then, he has led the agency’s work for Charles Schwab, NBA2K, Microsoft Windows, Nike and Volkswagen. Over the course of his career, he has worked in each of the agency’s three American offices in Miami, Boulder and Los Angeles.

“Mason has done a remarkable job establishing and rapidly growing our LA office.  We know he will now do the same in his new entrepreneurial venture and we look forward to watching him bring his exciting idea to life," said Lori Senecal, Global CEO, CP+B. “To further the momentum in LA, our new Managing Director team puts account leadership and technology at the center of the agency. It’s a great way to capitalize on the abundance of tech opportunities on the West coast and to continue to put focus on inspiring the smartest ideas that technology enables and that define CP+B.”