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Creative

CP+B Helps Put Your Mind at Rest When You Leave the Kids at Home

The comical new spot is directed by Peter Atencio

CP+B Helps Put Your Mind at Rest When You Leave the Kids at Home

CP+B Miami just launched the first TV spot for home security device Canary, which started as a crowdfunding campaign in 2013, and quickly became the most successfully funded project in Indiegogo history.

The “While you were out” spot was directed by Peter Atencio, who won an Emmy for “Key & Peele” and directed the feature film “Keanu” this year. It begins running today in cinema and online, and then on TV on 10/24.

In the spot, we expose the irrational places our minds go to when we’re away from home – Will someone break in? Is the pet doing fine? Is babysitter coping? Is everything under control? –  and how Canary can alleviate those worries. Technology has made the world more connected than ever. We track our dogs, our kids, our cars and our credit score. But with all this visibility, we still have a big blind spot in our lives: Our home. Canary is designed to put the power of knowing our homes into our hands.

Advertiser

Advertiser: CANARY CONNECT

Creative Agency

Creative Director: Graham McCann

Executive Creative Director: Jay Gelardi

Designer: Andrea Novo

Creative Agency: CP+B Miami

Project Manager: Ethel Jones

Integrated Producer: Jackie Maloney

Music and Sound

Sound Mix: Mark Meyuhas

Sound Engineer: Rohan Young

Sound Design: Lime Studios. Santa Monica, CA

Music Agency: Beacon Street Studios. Venice, CA

Executive Producer: Leslie DiLullo

Offline

Producer: Alexa Atkin

Executive Producer: Crissy DeSimone

Editor: Sean Lagrange

Edit Company: Arcade Edit. Santa Monica, CA

Post Production / VFX

Telecine: Co3. Santa Monica, CA

Producer: Cara Lehr

Post Production House: Method Studios. Santa Monica, CA

Executive Producer: Robert Owens

VFX Supervisor: Michael Kennedy

Colourist: Stefan Sonnenfeld

Production Company

Production Company: Gifted Youth. Los Angeles, CA

Producer: Michele Robb

Managing Director: Dal Wolf

DOP: Jas Shelton

Director: Peter Atencio

Head of Production: Anthony Ficalora

Genre: Digital , PR , People