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Creative

CP+B Helps Put Your Mind at Rest When You Leave the Kids at Home

The comical new spot is directed by Peter Atencio

CP+B Helps Put Your Mind at Rest When You Leave the Kids at Home

CP+B Miami just launched the first TV spot for home security device Canary, which started as a crowdfunding campaign in 2013, and quickly became the most successfully funded project in Indiegogo history.

The “While you were out” spot was directed by Peter Atencio, who won an Emmy for “Key & Peele” and directed the feature film “Keanu” this year. It begins running today in cinema and online, and then on TV on 10/24.

In the spot, we expose the irrational places our minds go to when we’re away from home – Will someone break in? Is the pet doing fine? Is babysitter coping? Is everything under control? –  and how Canary can alleviate those worries. Technology has made the world more connected than ever. We track our dogs, our kids, our cars and our credit score. But with all this visibility, we still have a big blind spot in our lives: Our home. Canary is designed to put the power of knowing our homes into our hands.

Client

Advertiser: CANARY CONNECT

Creative Agency

Creative Agency: CP+B Miami

Creative Director: Graham McCann

Executive Creative Director: Jay Gelardi

Designer: Andrea Novo

Project Manager: Ethel Jones

Integrated Producer: Jackie Maloney

Production Company

Production Company Name: Gifted Youth. Los Angeles, CA

Director: Peter Atencio

DOP: Jas Shelton

Producer: Michele Robb

Managing Director: Dal Wolf

Head of Production: Anthony Ficalora

Offline

Edit Company: Arcade Edit. Santa Monica, CA

Editor: Sean Lagrange

Producer: Alexa Atkin

Executive Producer: Crissy DeSimone

Post Production / VFX

Post Production Company: Method Studios. Santa Monica, CA

Colourist: Stefan Sonnenfeld

VFX Supervisor: Michael Kennedy

Producer: Cara Lehr

Executive Producer: Robert Owens

Telecine: Co3. Santa Monica, CA

Music

Executive Producer: Leslie DiLullo

Sound Engineer: Rohan Young

Sound Mix: Mark Meyuhas

Music Agency: Beacon Street Studios. Venice, CA

Sound Design: Lime Studios. Santa Monica, CA

Genre: Digital , PR , People