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Creative in association withGear Seven
Group745

CP+B Creates Ad For The Amazing "Undie Iron"

01/04/2014
Advertising Agency
Miami, United States
90
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Fruit Of The Loom reveals its innovative new product, set to hit shelves 2022

Fruit of the Loom is reinventing the way people #StartHappy with the introduction of the world’s first-ever Undie Iron. The Undie Iron is the newest addition to Fruit of the Loom’s line of innovative products, whose other recent innovations include the reinvented boxer briefs for men and ladies’ cotton panty for women.
The finger-operated, USB powered device is guaranteed to smooth fabric creases and wrinkles in seconds, with the potential to increase underwear positivity by as much as 54% in a single use. Starting today, the Undie Iron is for sale at Fruit.com/undieiron and will hit store shelves in 2022.

Credits
Work from Crispin Porter + Bogusky Miami
ALL THEIR WORK