CP+B Boulder Starts a New Holiday Tradition with INFINITI
Crispin Porter + Bogusky Boulder, 10 months, 3 weeks ago
It’s the time of year when we celebrate holidays traditions passed down through generations. But as the luxury brand with the youngest owner base, INFINITI focuses on empowering drivers to start their own legacy. Which is why in this season of giving, INFINITI is highlighting the growing trend of living holiday trees by partnering with the Arbor Day Foundation to plant 35,000 new trees on behalf of our drivers.
Today, INFINITI is debuting a new TV spot from CP+B showing a young family replanting there living holiday tree while others in the neighbourhood are simply discarding their dead trees. Then from November 9th through December 31st, whenever someone visits an INFINITI dealership, they'll receive an ornament (a replica of the ornament featured in the TV spot) that represents one of the 35,000 donated trees. A specially-designed hang tag directs people to a website where they can register their tree and learn more about the Arbor Day Foundation.
Advertiser
Advertiser: Infiniti Motor Company Ltd.
Creative Agency
Producer: Katie Frank
Creative Director: Mark St. Amant, Jason Pierce
Creative Agency: CP+B
Copywriter: Sarah Turner
Chief Creative Officer: Ralph Watson
Art Director: Anne Marie Longtine
Executive Producer: Ramon Nunez
Executive Creative Director: Michael Raso
Music and Sound
Sound Design: Stephen Dewey
Music Supervision: Andy Hamm
Music Agency: Machine Head Sound Design & Music : Los Angeles
Audio Post Production: Lime Studios
Executive Producer: Patty Chow Dewey
Offline
Producer: Christopher Noviello
Executive Producer: Raná Martin
Editor: Biff Butler
Edit Company: RPS
Edit Assistant: B Stover & Alyssa Oh
Post Production / VFX
Telecine: Company 3
Producer: Katie Andrews
Post Production House: a52 : Los Angeles
VFX Supervisor: Urs Furrer
Compositor: Urs Furrer
Colourist: Stefan Sonnenfeld
Executive Producer: Ashley McKim
Production Company
Production Company: MJZ, Los Angeles CA.
Producer: Lalou Dammond
DOP: Joaquin Baca-Asay
Director: Joaquin Baca-Asay
Art Director : Chris McFadden
Executive Producer: Eriks Krumins
Category: Automotive , Cars
Genre: Digital , PR , Scenic