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CP+B Boulder Starts a New Holiday Tradition with INFINITI

INFINITI has partnered with the Arbor Day Foundation to plant 35,000 new trees

CP+B Boulder Starts a New Holiday Tradition with INFINITI

It’s the time of year when we celebrate holidays traditions passed down through generations. But as the luxury brand with the youngest owner base, INFINITI focuses on empowering drivers to start their own legacy. Which is why in this season of giving, INFINITI is highlighting the growing trend of living holiday trees by partnering with the Arbor Day Foundation to plant 35,000 new trees on behalf of our drivers.

Today, INFINITI is debuting a new TV spot from CP+B showing a young family replanting there living holiday tree while others in the neighbourhood are simply discarding their dead trees. Then from November 9th through December 31st, whenever someone visits an INFINITI dealership, they'll receive an ornament (a replica of the ornament featured in the TV spot) that represents one of the 35,000 donated trees. A specially-designed hang tag directs people to a website where they can register their tree and learn more about the Arbor Day Foundation.

Client

Advertiser: Infiniti Motor Company Ltd.

Creative Agency

Creative Agency: CP+B

Creative Director: Mark St. Amant, Jason Pierce

Copywriter: Sarah Turner

Art Director: Anne Marie Longtine

Producer: Katie Frank

Executive Creative Director: Michael Raso

Chief Creative Officer: Ralph Watson

Executive Producer: Ramon Nunez

Production Company

Production Company: MJZ, Los Angeles CA.

Executive Producer: Eriks Krumins

Director: Joaquin Baca-Asay

DOP: Joaquin Baca-Asay

Producer: Lalou Dammond

Art Director : Chris McFadden

Offline

Edit Company: RPS

Editor: Biff Butler

Edit Assistant: B Stover & Alyssa Oh

Producer: Christopher Noviello

Executive Producer: Raná Martin

Post Production / VFX

Post Production Company: a52 : Los Angeles

Colourist: Stefan Sonnenfeld

VFX Supervisor: Urs Furrer

Producer: Katie Andrews

Executive Producer: Ashley McKim

Compositor: Urs Furrer

Telecine: Company 3

Music

Music Supervision: Andy Hamm

Executive Producer: Patty Chow Dewey

Audio Post Production: Lime Studios

Music Agency: Machine Head Sound Design & Music : Los Angeles

Sound Design: Stephen Dewey

Category: Automotive , Cars

Genre: Digital , PR , Scenic