CP+B Boulder Starts a New Holiday Tradition with INFINITI
Crispin Porter + Bogusky Boulder, 1 year, 5 months ago
It’s the time of year when we celebrate holidays traditions passed down through generations. But as the luxury brand with the youngest owner base, INFINITI focuses on empowering drivers to start their own legacy. Which is why in this season of giving, INFINITI is highlighting the growing trend of living holiday trees by partnering with the Arbor Day Foundation to plant 35,000 new trees on behalf of our drivers.
Today, INFINITI is debuting a new TV spot from CP+B showing a young family replanting there living holiday tree while others in the neighbourhood are simply discarding their dead trees. Then from November 9th through December 31st, whenever someone visits an INFINITI dealership, they'll receive an ornament (a replica of the ornament featured in the TV spot) that represents one of the 35,000 donated trees. A specially-designed hang tag directs people to a website where they can register their tree and learn more about the Arbor Day Foundation.
Client
Advertiser: Infiniti Motor Company Ltd.
Creative Agency
Creative Agency: CP+B
Creative Director: Mark St. Amant, Jason Pierce
Copywriter: Sarah Turner
Art Director: Anne Marie Longtine
Producer: Katie Frank
Executive Creative Director: Michael Raso
Chief Creative Officer: Ralph Watson
Executive Producer: Ramon Nunez
Production Company
Production Company: MJZ, Los Angeles CA.
Executive Producer: Eriks Krumins
Director: Joaquin Baca-Asay
DOP: Joaquin Baca-Asay
Producer: Lalou Dammond
Art Director : Chris McFadden
Offline
Edit Company: RPS
Editor: Biff Butler
Edit Assistant: B Stover & Alyssa Oh
Producer: Christopher Noviello
Executive Producer: Raná Martin
Post Production / VFX
Post Production Company: a52 : Los Angeles
Colourist: Stefan Sonnenfeld
VFX Supervisor: Urs Furrer
Producer: Katie Andrews
Executive Producer: Ashley McKim
Compositor: Urs Furrer
Telecine: Company 3
Music
Music Supervision: Andy Hamm
Executive Producer: Patty Chow Dewey
Audio Post Production: Lime Studios
Music Agency: Machine Head Sound Design & Music : Los Angeles
Sound Design: Stephen Dewey
Category: Automotive , Cars
Genre: Digital , PR , Scenic