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CP+B Boulder Starts a New Holiday Tradition with INFINITI

INFINITI has partnered with the Arbor Day Foundation to plant 35,000 new trees

CP+B Boulder Starts a New Holiday Tradition with INFINITI

It’s the time of year when we celebrate holidays traditions passed down through generations. But as the luxury brand with the youngest owner base, INFINITI focuses on empowering drivers to start their own legacy. Which is why in this season of giving, INFINITI is highlighting the growing trend of living holiday trees by partnering with the Arbor Day Foundation to plant 35,000 new trees on behalf of our drivers.

Today, INFINITI is debuting a new TV spot from CP+B showing a young family replanting there living holiday tree while others in the neighbourhood are simply discarding their dead trees. Then from November 9th through December 31st, whenever someone visits an INFINITI dealership, they'll receive an ornament (a replica of the ornament featured in the TV spot) that represents one of the 35,000 donated trees. A specially-designed hang tag directs people to a website where they can register their tree and learn more about the Arbor Day Foundation.


Advertiser: Infiniti Motor Company Ltd.

Creative Agency

Producer: Katie Frank

Creative Director: Mark St. Amant, Jason Pierce

Creative Agency: CP+B

Copywriter: Sarah Turner

Chief Creative Officer: Ralph Watson

Art Director: Anne Marie Longtine

Executive Producer: Ramon Nunez

Executive Creative Director: Michael Raso

Music and Sound

Sound Design: Stephen Dewey

Music Supervision: Andy Hamm

Music Agency: Machine Head Sound Design & Music : Los Angeles

Audio Post Production: Lime Studios

Executive Producer: Patty Chow Dewey


Producer: Christopher Noviello

Executive Producer: Raná Martin

Editor: Biff Butler

Edit Company: RPS

Edit Assistant: B Stover & Alyssa Oh

Post Production / VFX

Telecine: Company 3

Producer: Katie Andrews

Post Production House: a52 : Los Angeles

VFX Supervisor: Urs Furrer

Compositor: Urs Furrer

Colourist: Stefan Sonnenfeld

Executive Producer: Ashley McKim

Production Company

Production Company: MJZ, Los Angeles CA.

Producer: Lalou Dammond

DOP: Joaquin Baca-Asay

Director: Joaquin Baca-Asay

Art Director : Chris McFadden

Executive Producer: Eriks Krumins

Category: Automotive , Cars

Genre: Digital , PR , Scenic