CP+B Boulder Names Matt Talbot VP, Executive Creative Director

CP+B Boulder announced today that Matt Talbot has been promoted to VP, Executive Creative Director.  In his new position, Talbot will continue to focus on the Domino’s account, where he has played a significant role in the brand’s ongoing growth and success. In addition, he will also oversee creative leadership of the Hotels.com account under VP/Chief Creative Officer, CP+B Boulder, Ralph Watson.

Talbot joined CP+B in August of 2009 as a copywriter on the Domino’s account and within his first six months with the agency, he had helped create the Pizza Turnaround campaign. After being responsible for many of CP+B’s most successful digital innovations and integrated campaigns for KRAFT Macaroni and Cheese, Domino’s and Vail Resorts, he became a Creative Director at the age of 28. In 2012, Business Insider named Talbot one of the “30 most creative people in advertising under 30”. During his tenure at the agency, Talbot was Creative Director on the Hotels.com pitch, which won the business for CP+B and introduced brand spokesperson Captain Obvious. For Domino’s, Talbot has led the creative on all U.S. work, including digital innovation for the brand and its e-commerce platforms, as well as the long running ‘Oh Yes We Did’ campaign, which has led to 21 consecutive quarters of same store sales growth and helped grow Domino’s stock more than 1,300%. Talbot’s work on the creation of emoji ordering for Domino's earlier this year received a Titanium Grand Prix at Cannes Lions.

“I see Matt as a benchmark for next generation creative leadership and a huge part of the way forward at CP+B,” said Ralph Watson, VP/Chief Creative Officer, CP+B Boulder. “As I also see it, “smarts” is the new creative. Smarts is the ability to disrupt industries, outsmarting our business to help clients outsmart theirs. Smarts is not being afraid to fail, trying something new and doing all the work to make ideas foolproof. No one gets that better than Matt.”