Cossette Appoints First Ever Global CCOs
Canadian agency Cossette has named its first ever global chief creative officers, promoting from within to fill the roles. Carlos Moreno (left) and Peter Ignazi (right) will work to build upon the 11 international markets that Cossette currently works within.
While they will lead pitches in new markets, Carlos and Peter will still work with Cossette’s regional creative leads in Canada and be involved in creative direction for particular, high profile campaigns.
The pair will report to Mélanie Dunn, the agency’s global president and CEO, for their international work and to Louis Duchesne and Daniel Shearer, EVPs and general managers at Cossette, for regional projects.
Carlos and Peter joined Cossette as co-chief creative officers in 2015 after both stepping down as executive creative directors at BBDO. They’d been at the agency for nine years.