CORD’s Elisa Harris to Speak in First Music-Led Seminar at ProcureCon

Music agency CORD’s Founding Partner, Elisa Harris will put forward a unique case study at this year’s ProcureCon Marketing Conference. The music agency has invited their client, a well-known Top 100 brand, to discuss why music is worthy of a single source approach for brands.

Held at the Tower Hotel, London, on 13th – 15th June, ProcureCon Marketing brings together a unique blend of heads of marketing procurement and global category leaders from Europe's top marketing spenders. 

The talk will mark a first in which music will take a spotlight at the conference.  Having been music guardian to their client since 2014, CORD has been responsible for developing a world-class system that brings simplicity and ease to the music-buying process. An expert in music strategy for brands, CORD provides support to client’s brand teams and agencies around the world. Elisa will take the attendees of ProcureCon through the game changing decoupling process.

Commenting on a single source music buying approach, Elisa Harris says, “We are seeing an increase in the decoupling of music from overall production. It’s important to build a music strategy, engage with all of our partner’s global agencies and ideally create a copyright for the brand to own.”

The seminar will be held on Tuesday 13th June 2017