Cookies & Partners Wins the Greenpeace Christmas Campaign Pitch in Italy
Cookies & Partners won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors.
The central message is not about a specific topic, but will focus on the importance of regular support to allow Greenpeace to continue all its actions to help of the environment, climate, animal species at risk, and of course for all of us.
The language will be innovative, but this is not the time for spoiler.
"In order to face challenges such as climate change or deforestation, it’s crucial to communicate the importance of a constant and concrete commitment by each one of us for the planet," says Marica Fachin, Digital Fundraising Manager at Greenpeace Italy. "The campaign captures our different and creative communicative style and tells our actions in a new light that underlines the crucial role of the donor for a financially independent organisation like Greenpeace."
"Winning a pitch is always a boost of energy," says Francesca Mudanò, Executive Partner and Copywriter at Cookies & Partners. "Having won the Greenpeace pitch makes us even more proud, not only because we love the organisation but also because Greenpeace has always proven to have a top notch communication level and to know that we have been up to it is an honour."
The campaign will be on air from the beginning of November when the site natale.greenpeace.it will be launched, and it will be developed on social networks, banners and several other digital assets.