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Hires, Wins & Business

Content Marketing Firm Carusele Promotes Erin Ledbetter to SVP

Erin was previously serving as VP at the firm since July 2015

Content Marketing Firm Carusele Promotes Erin Ledbetter to SVP

Content marketing firm Carusele announced the promotion of Erin Ledbetter as their new Senior Vice President today. Erin has been promoted from her previous title of Vice President after serving as the VP since July 2015. Her familiarity and success within the company makes her the obvious SVP candidate, as she joined Carusele’s sister organisation, Ignite Social Media, in 2008 within a year of its birth.

When asked what drew her to Carusele, Ledbetter says: “Even before I was with Carusele, I was so proud of the work the team did. The content was beautiful, the speed at which they were testing new content and distribution methods was incredible, and they even had case studies showing they were delivering sales for brands. When the opportunity presented itself, I couldn’t turn down the chance to once again help a company with so much potential grow into what it could be.”

During her tenure at Ignite, Erin played key roles as an Account Manager, Client Services Director, and Director of Business Services before landing her VP of Community Management role. She’s also credited as playing an instrumental role in developing Ignite's “Organish” approach to social media advertising. Other accomplishments to her name include leading client relationships with companies including Microsoft, Warner Bros., Nature Made, and Samsung and developed strategies for brands like Chrysler, ConAgra Foods, and Walgreens.