Conscious Thinking Podcast Series 2 Episode 5 Launches from the Conscious Advertising Network

Listen to the latest episode of CONSCIOUS THINKING  - Informed Consent, The Surveillance Economy.

With an increasingly fragmented media landscape, what does the future hold for data privacy, transparency, and regulation?

The phrases 'Creator Economy' and 'Experience Economy' have often been used to describe modern consumer behaviour and how brands drive growth in the 21st Century. However, the infrastructure powering each of these ‘economies’ and most influencing human behaviour (without us knowing) is data. So, in truth are we in “The Surveillance Economy” and as our media landscape continues to become more fragmented, should we give more consideration to consumer data literacy and review our contract with them?

Ete Davies - COO at Dentsu Creative - talks with Ossie Bayram - Country Director Ogury, Konrad Shek - Director of Policy Research, Advertising Association and Matt Potter, CCO Dentsu Creative and author of We Are All Targets.​

A Dentsu Creative Production for the Conscious Advertising Network.

Host: Ete Davies – Chief Operating Officer, Dentsu Creative, EMEA & UK
Executive Producer: Jane White – Voluntary Events Director at CAN