Connoisseur Launches New Major Brand Campaign with SICKDOGWOLFMAN

Led by a series of stunning films directed by Exit Films’ Jason Evans, with post and music by Heckler, the campaign marks Connoisseur’s latest major expression of its ‘Thrill Your Senses’ platform.

The campaign taps into the activation of the senses and their ability to form and rekindle memories, transporting us back to another place, in another time, as if we were still there in that moment.

James Orr, creative director and co-founder, SICKDOGWOLFMAN said, “We’re incredibly proud of how this campaign has come to life. Each part of it feels crafted and a beautiful articulation of Connoisseur through the power of sensory experiences. It’s a testament to everyone involved.”

The campaign will be supported on digital and social, as well as a series of beautiful OOH executions shot by The Pool Collective’s Saskia Wilson.

Tara Cook, marketing manager, Connoisseur, said, “We're thrilled to launch our new ‘Thrill Your Senses’ Connoisseur Masterbrand campaign. Our main goal with this campaign is to reinforce Connoisseur's position as the premium ice cream brand, not just within the category, but across the entire FMCG landscape. Together with SICKDOG we set out create an ad that feels thrilling, aspirational, and emotional while maintaining a youthful, and inclusive vibe that resonates with everyone. We could not be prouder of the finished product and can’t wait for it to be out in the world.”