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Creative

Compose Your Own Melody With This Innovative New Renault Spot

Publicis Worldwide, 4 weeks ago

The viewer can create their own melodies using the innovative YouTube video from Publicis Conseil

Compose Your Own Melody With This Innovative New Renault Spot

Want to play with the new Renault Clio R.S. TROPHY?

For purists, the sound of a car is an integral part of its identity. It’s its own language, its way to express itself.

With a powerful new engine developing 220HP, a lowered and strengthened chassis and a new Akrapovic exhaust system, the new Clio R.S. TROPHY, the latest model of Renault Sport has a unique sound signature.

This new sound needed to be revealed to the public's ears.

In the film, a maestro seems to lead the new Clio R.S. TROPHY to the stick, feeling all the emotions and sensations it provides.

But this film proves to be more than just a YouTube video.

At the end of the video, you discover that the Youtube player turns into a real musical instrument. It offers you to play with the Clio R.S. TROPHY exploiting a little-known feature of the YouTube player. Sequencing of the video has been designed so that each sequence produces an accurate musical note with the sound of the engine.

Holding the "Shift" key while you press the following keys, try for instance: 6, 2, 4, 5, 6, 2, 4, 5, 3 ------- 5, 1, 4, 3, 5, 1, 4, 3, 2 (Game Of Thrones).

A digital platform clio-rs.renault.com adds to the campaign and allows you to record your composition and share on social networks.

An interactive movie created by the agency Publicis Conseil for all car enthusiasts as well as music lovers, and more broadly to those seeking new experiences.

Fire up your laptops! You can check out the innovative video below:

Advertiser

Advertising and Brand Manager: Andreea Culcea, Xavier Hourdeau, Benoît Vienne, Véronique Lantres

Advertiser: Renault

Creative Agency

Copywriter: Antoine Querolle

Art Director: Bastien Bourdier

Executive Creative Director: Marcelo Vergara

Strategist: Sacha Garel

Creative Agency: Publicis Conseil

Agency Manager: Patrick Lara, Adrien Dumont, Frédérik Volpert, Domitille Bouvier

Music and Sound

Composer: Valéry Pellegrini

Post Production / VFX

Producer: Fanny Hughuet

Production Company

Production Company: Prodigious

Director: Tom Kan

Producers: Manuel Henoque, Erick Bac, Maude Guilbert

Category: Automotive , Cars

Genre: Digital , Music & Sound Design , Music performance , PR , People