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Awards and Events

Colenso BBDO Auckland Ranks #1 New Zealand Agency in Campaign Brief’s The Work 2019

Special Group and Saatchi & Saatchi rank #2 and #3; DDB Group and J. Walter Thompson ranked equal #4

Colenso BBDO Auckland Ranks #1 New Zealand Agency in Campaign Brief’s The Work 2019

Colenso BBDO Auckland was again one of the region’s top creative performers coming out at #1 in New Zealand and in #5 position overall in Asia-Pacific. This year Colenso BBDO had 18 Acceptances in Campaign Brief’s THE WORK 2019. At #2 is Special Group New Zealand with 12 Acceptances. With 9 Acceptances Saatchi & Saatchi New Zealand ranks at #3 and DDB Group and J. Walter Thompson are ranked equal #4.

Ogilvy Group Thailand has topped all other agencies in the Asia-Pacific region with the most Acceptances in Campaign Brief’s THE WORK 2019. This year, THE WORK 2019 received 2,788 entries – up from 2,456 entries in 2018.

The top countries for entries to Campaign Brief’s THE WORK 2019 were Australia with 496 entries, 476 entries from The Philippines, 402 from Taiwan, 366 from Thailand, 305 from China and 291 from New Zealand.

Ogilvy Group Thailand had 23 entries accepted from the 65 entries they submitted to THE WORK 2019. Their creative highlights include their Gold Lion winning Voiz commercials and campaigns for Thai Life Insurance, AP Thailand, Lego, Noble Development Co, Milo, MetLife Insurance and Freeland amongst others.

In #2 position overall and topping Australian performances is The Monkeys Sydney with 21 Acceptances. Creative highlights include Berlei, IKEA, NRMA, Meat & Livestock Australia, UNICEF and Canadian Club.

VMLY&R Australia and ADK Taiwan share #3 ranking in Asia-Pacific following a strong performance that resulted in 19 Acceptances each.

At #5 is New Zealand’s top performer, Colenso BBDO Auckland with 18 Acceptances.

In equal #6 position in Asia-Pacific with 17 Acceptances each is BBDO Bangkok, Leo Burnett Taiwan and India’s top performer, Ogilvy & Mather Mumbai.

At equal #9 overall with 16 Acceptances is three agencies – Clemenger BBDO Melbourne, TBWA Santiago Mangada Puno Philippines, and independent creative agency The Nine Shanghai.

#12 is Clemenger BBDO Sydney with 14 Acceptances.

Cheil Worldwide Hong Kong ranks at #13 this year with 13 Acceptances.

CHE Proximity Melbourne and Special Group New Zealand have 12 Acceptances each and rank #14 in Asia-Pacific.

At #16 are BWM Dentsu Sydney and GREYnJ United Bangkok with 11 Acceptances each.

Eight agencies are ranked equal #18 with 10 Acceptances each – BBDO Guerrero Philippines, BMF Sydney, CJ Worx Bangkok, Grey Group Hong Kong, Hakuhodo Indonesia, Leo Burnett Group Thailand, TBWA Sydney, TBWA Thailand and Tencent China.

TOP AGENCIES IN THE WORK 2019

(Agencies with 2 or more Acceptances are listed below)

#1 Ogilvy Group Thailand 23

#2 The Monkeys Sydney 21

#3 ADK Taiwan 19

#3 VMLY&R Australia 19

#5 Colenso BBDO Auckland 18

#6 BBDO Bangkok 17

#6 Leo Burnett Taiwan 17

#6 Ogilvy & Mather Mumbai 17

#9 Clemenger BBDO Melbourne 16

#9 TBWA Santiago Mangada Puno 16

#9 The Nine Shanghai 16

#12 Clemenger BBDO Sydney 14

#13 Cheil Worldwide Hong Kong 13

#14 CHE Proximity Melbourne 12

#14 Special Group New Zealand 12

#16 BWM Dentsu Sydney 11

#16 GREYnJ United Bangkok 11

#18 BBDO Guerrero Philippines 10

#18 BMF Sydney 10

#18 CJ Worx Bangkok 10

#18 Grey Group Hong Kong 10

#18 Hakuhodo Indonesia 10

#18 Leo Burnett Group Thailand 10

#18 TBWA Sydney 10

#18 TBWA Thailand 10

#18 Tencent China 10

#27 DDB Mudra Group Mumbai 9

#27 J. Walter Thompson Taiwan 9

#27 McCann Worldgroup Philippines 9

#27 Petch & Partners Philippines 9

#27 Saatchi & Saatchi New Zealand 9

#27 VMLY&R New Zealand 9

#33 Dentsu One Taipei 8

#33 Dentsu Taiwan Inc 8

#33 Ogilvy & Mather Taiwan 8

#33 TBWA Hakuhado Inc Tokyo 8

#37 Beijing Dentsu Advertising Shanghai 7

#37 DDB Sydney 7

#37 Leo Burnett Melbourne 7

#37 Rabbit Digital Group Bangkok 7

#41 Amber Shanghai China 6

#41 Cummins&Partners Melbourne 6

#41 DDB New Zealand 6

#41 Innocean Worldwide Sydney 6

#41 J. Walter Thompson New Zealand 6

#41 KWP Adelaide 6

#41 Leo Burnett Kuala Lumpur 6

#41 The Brand Agency Perth 6

#50 Hakuhodo Malaysia 5

#50 Leo Burnett Sri Lanka 5

#50 WhiteGREY Sydney 5

#53 Bonsey Jaden Singapore 4

#53 Dentsu Jayme Syfu Philippines 4

#53 Dentsu X Singapore 4

#53 GIGIL Philippines 4

#53 McCann Worldgroup Taiwan 4

#53 Meerkats Perth 4

#53 Ogilvy & Mather Japan GK 4

#53 TBWA Melbourne 4

#53 W Shanghai 4

#62 BCF Dentsu New Zealand 3

#62 Dentsu One Bangkok 3

#62 Ensemble Worldwide Malaysia 3

#62 Fenton Stephens Melbourne 3

#62 Ogilvy Bangalore 3

#62 Ogilvy Beijing 3

#62 PHD China 3

#62 Special Group Sydney 3

#62 Toaster Ltd Singapore 3

#71 AJF Partnership Melbourne 2

#71 AT Creative Perth 2

#71 Augusto New Zealand 2

#71 BBDO India 2

#71 BBDO Pakistan 2

#71 Campaigns & Grey Philippines 2

#71 DDB Tribal Worldwide Philippines 2

#71 Dentsu Singapore Pte Ltd 2

#71 FCB India 2

#71 Grey Indonesia 2

#71 J. Walter Thompson Shanghai 2

#71 JimJam Ideas Sydney 2

#71 Leo Burnett Group Manila 2

#71 McCann Melbourne 2

#71 Ogilvy Indonesia 2

#71 Omnicom Media Group Taiwan 2

#71 Prakit Advertising Thailand 2

#71 Publicis Singapore 2

#71 SDWM Melbourne 2

#71 Substance Sydney 2

#71 TBWA Hong Kong 2

#71 The Monkeys Melbourne 2

#71 The Royals Melbourne 2

#71 Warren Sydney 2

#71 WATConsult India 2

#71 Wunderman Thompson Sydney 2

 

TOP PERFORMERS IN EACH COUNTRY

NEW ZEALAND

#1 Colenso BBDO Auckland 18
#2 Special Group New Zealand 12
#3 Saatchi & Saatchi New Zealand 9
#4 DDB Group New Zealand 6
#4 J. Walter Thompson New Zealand 6
#6 BCF Dentsu New Zealand 3
#7 Augusto New Zealand 2
#8 99 and Raydar New Zealand 1
#8 Spid Pye Photographer New Zealand 1

AUSTRALIA

The Monkeys Sydney, with 21 Acceptances, is to top performing Australian agency in THE WORK 2019. VMLY&R Australia also had a fantastic year moving up into #2 ranking in Australia with a very creditable 19 Acceptances. Clemenger BBDO Melbourne and sister agency Clemenger BBDO Sydney were #3 and #4 respectively this year and rounding out the Top 6 in Australia is CHE Proximity Melbourne and BWM Dentsu Sydney.

#1 The Monkeys Sydney 21
#2 VMLY&R Australia (Sydney) 19
#3 Clemenger BBDO Melbourne 16
#4 Clemenger BBDO Sydney 14
#5 CHE Proximity Melbourne 12
#6 BWM Dentsu Sydney 11
#7 BMF Sydney 10
#7 TBWA Sydney 10
#9 DDB Sydney 7
#9 Leo Burnett Melbourne 7
#11 Cummins&Partners Melbourne 6
#11 Innocean Worldwide Sydney 6
#11 KWP Adelaide 6
#11 The Brand Agency Perth 6
#15 WhiteGREY Sydney 5
#16 Meerkats Perth 4
#16 TBWA Melbourne 4
#18 Fenton Stephens Melbourne 3
#18 Special Group Sydney 3
#20 AJF Partnership Melbourne 2
#20 AT Creative Perth 2
#20 JimJam Ideas Sydney 2
#20 McCann Melbourne 2
#20 SDWM Melbourne 2
#20 Substance Sydney 2
#20 The Monkeys Melbourne 2
#20 The Royals Melbourne 2
#20 Warren Sydney 2
#20 Wunderman Thompson Sydney 2
#30 303 MullenLowe Sydney 1
#30 Cheil Worldwide Sydney 1
#30 Clemenger BBDO Brisbane 1
#30 Common Ventures Sydney 1
#30 Havas Melbourne 1
#30 M&C Saatchi Melbourne 1
#30 M&C Saatchi Sydney 1
#30 Paul Gawman Sydney 1
#30 Richards Rose Sydney 1
#30 Robyn&Leon Melbourne 1
#30 Romeo Digital Brisbane 1
#30 The Core Agency Sydney 1
#30 The Works Sydney 1
#30 Tonic The Agency Sydney 1
#30 Vandal Sydney 1
#30 We Are Social Sydney 1

THAILAND

Perennial top creative agencies Ogilvy Group Thailand and BBDO Bangkok were the best performing agencies from Thailand in Campaign Brief’s THE WORK 2019. The agencies had 23 and 17 Acceptances respectively. In #3 position with 11 Acceptances is GREYnJ United Bangkok followed by CJ Worx Bangkok, Leo Burnett Group Thailand and TBWAThailand at equal #4.

#1 Ogilvy Group Thailand 23
#2 BBDO Bangkok 17
#3 GREYnJ United Bangkok 11
#4 CJ Worx Bangkok 10
#4 Leo Burnett Group Thailand 10
#4 TBWAThailand 10
#7 Rabbit Digital Group Bangkok 7
#8 Dentsu One Bangkok 3
#9 Prakit Advertising Thailand 2

PHILIPPINES

TBWASantiago Mangada Puno Manila was The Philippines’ #1 best performing agency in Campaign Brief’s THE WORK 2019. The agency scored 16 Acceptances. At #2 this year is BBDO Guerrero Philippines with 10 Acceptances, closely followed by McCann Worldgroup and Petch & Partners in #3 position with 9 Acceptances each.

#1 TBWASantiago Mangada Puno Manila 16
#2 BBDO Guerrero Philippines 10
#3 McCann Worldgroup Philippines 9
#3 Petch & Partners Philippines 9
#5 Dentsu Jayme Syfu Philippines 4
#5 GIGIL Philippines 4
#7 Campaigns & Grey Philippines 2
#7 DDB Tribal Worldwide Philippines 2
#7 Leo Burnett Group Manila 2
#10 J. Walter Thompson Philippines 1

INDIA

Ogilvy & Mather Mumbai was the clear #1 in India when it comes to performances in Campaign Brief’s THE WORK 2019. The agency enjoyed 17 Acceptances and this also saw them rank equal #6 in Asia-Pacific. DDB Mudra Mumbai was ranked #2 this year with 9 Acceptances.

#1 Ogilvy & Mather Mumbai 17
#2 DDB Mudra Group Mumbai 9
#3 Ogilvy Bangalore 3
#4 BBDO India 2
#4 FCB India 2
#4 WATConsult India 2
#7 J. Walter Thompson India 1
#7 PETA India 1

HONG KONG

For the second year in a row Cheil Worldwide and Grey Group were the two best performing Hong Kong agencies in Campaign Brief’s THE WORK 2019. Cheil Worldwide scored 13 Acceptances to rank #1 and Grey Group had a very creditable 10 Acceptances.

#1 Cheil Worldwide Hong Kong 13
#2 Grey Group Hong Kong 10
#3 TBWA Hong Kong 2
#4 OMD Hong Kong 1

CHINA

Hot independent creative agency The Nine Shanghai is again China’s #1 ranked agency in Campaign Brief’s THE WORK 2019. The agency followed up it’s 24 Acceptances last year with 16 Acceptances this year. Tencent China Ranks at #2 with 10 Acceptances followed by Beijing Dentsu Advertising Shanghai and Amber China with 7 and 6 Acceptances respectively.

#1 The Nine Shanghai 16
#2 Tencent China 10
#3 Beijing Dentsu Advertising Shanghai 7
#4 Amber China 6
#5 W Shanghai 4
#6 Ogilvy Beijing 3
#6 PHD China 3
#8 J. Walter Thompson Shanghai 2
#9 M&C Saatchi Shanghai 1
#9 Webber Shandwick China 1

SINGAPORE

With 4 Acceptances each Bonsey Jaden Singapore and Dentsu X Singapore are the country’s equal #1 ranked agencies in Campaign Brief’s THE WORK 2019. New entrant, Toaster Singapore is in #3 spot.

#1 Bonsey Jaden Singapore 4
#1 Dentsu X Singapore 4
#3 Toaster Ltd Singapore 3
#4 Dentsu Singapore Pte Ltd 2
#4 Publicis Singapore 2
#6 BBH Asia Pacific Singapore 1
#6 Ogilvy Singapore 1

JAPAN

One of the region’s best performing creative agencies, TBWA Hakuhado Inc Tokyo, is the #1 ranked Japanese agency in Campaign Brief’s THE WORK 2019 with 8 Acceptances. Ogilvy & Mather Japan is ranked #2 with 4 Acceptances.

#1 TBWA Hakuhado Inc Tokyo 8
#2 Ogilvy & Mather Japan GK 4
#3 Google Brand Studio APAC Tokyo 1

TAIWAN

Taiwan’s consistent creative performers ADK and Leo Burnett were again the top ranking agencies in Campaign Brief’s THE WORK 2019. ADK Taiwan ranked #1 with 19 Acceptances and Leo Burnett Taiwan was at #2 with 17 Acceptances. Both agencies were in the Top 6 overall in Asia-Pacific. Also performing strongly was J. Walter Thompson Taiwan at #3 with 9 Acceptances and Dentsu One Taipei, Dentsu Taiwan and Ogilvy & Mather Taiwan in equal #4 ranking with 8 Acceptances each.

#1 ADK Taiwan 19
#2 Leo Burnett Taiwan 17
#3 J. Walter Thompson Taiwan 9
#4 Dentsu One Taipei 8
#4 Dentsu Taiwan Inc 8
#4 Ogilvy & Mather Taiwan 8
#7 McCann Worldgroup Taiwan 4
#8 Omnicom Media Group Taiwan 2
#9 Heartbeat Creative Lab Taiwan 1
#9 Inspire Advertising Taiwan 1

MALAYSIA

Leo Burnett Kuala Lumpur is the #1 ranked Malaysian agency in Campaign Brief’s THE WORK 2019 with 6 Acceptances. They narrowly headed #2 placed Hakuhodo Malaysia (5 Acceptances) and #3 Ensemble Worldwide (3 Acceptances).

#1 Leo Burnett Kuala Lumpur 6
#2 Hakuhodo Malaysia 5
#3 Ensemble Worldwide Malaysia 3
#4 Grey Worldwide Malaysia 1
#4 Ogilvy Malaysia 1

INDONESIA

In Campaign Brief’s THE WORK 2019 Hakuhodo Indonesia continues to be the country’s #1 performing creative agency. With 10 Acceptances Hakuhodo ranks #1 in Indonesia and in the top 20 in Asia-Pacific.

#1 Hakuhodo Indonesia 10
#2 Grey Indonesia 2
#2 Ogilvy Indonesia 2
#4 Grey Group Indonesia 1
#4 Havas Indonesia 1
#4 WOW Komunindo Indonesia 1

SRI LANKA

Leo Burnett Sri Lanka was the country’s only entrant and they scored 5 Acceptances for their excellent JAT Holdings “Petal Paint” campaign.

#1 Leo Burnett Sri Lanka 5

PAKISTAN

BBDO Pakistan submitted 2 entries (The Bridal Uniform and Truck Art Childfinder) and both were accepted.

#1 BBDO Pakistan 2


Featured Companies: Colenso BBDO

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