Coca- Cola "Let's Go Crazy"

Coca-Cola Latin America continuing on its commitment to spread happiness and optimism to the world surprise the audience with a new global campaign “Let´s Go Crazy”.  The ad was launch on Coca-Cola official YouTube Channel and reached more than 2.500.000 viewers. 

 

 

“The world is so upside down and when people do acts of kindness to strangers they could be considered as crazy and it’s exactly this kind of madness that the world needs nowadays. That´s why we decided to tell these extraordinary real stories to inspire the society” – said Guido Rosales, Integrated Marketing Communications of Coca-Cola Latin America Group. “The spot is an example that everybody can do simple or big acts of gentleness and contribute on building a better place to live”.

 

 

 

“Crazy for Good” campaign was leaded by Gaston Bigio, Regional Creative Director of Ogilvy Latina and implemented by Ogilvy Brazil.  The film was shot in London, Cape Town and Buenos Aires by Smuggler Films; Oscar nominated director, Henry-Alex Rubin and post produced by three times Oscar nominated editor Saar Klein.