Cloud Based Production System ShowTools Comes to Australia

ShowTools is the new online cloud based production system that simplifies the whole production process, giving you more time to spend lunching your clients, playing golf and getting more work in the door. Door? Do you even need an office anymore? With Showtools, you can be in the front seat of your car.

Brian Kassler the man behind ShowTools has over 30 years in the film industry and is ex FlyingFish. He conceived the idea five years ago thinking there must be a better way.

Partner in crime, Nick Barnes, is ex Meares Taine, head of TV at Ogilvy, and fresh out of leaving his own agency StringTheory.

“Producers: Never have a director ring you up and say they've lost the casting or location files ever again. In fact we've got every director gripe pretty much covered and then some,” Kassler said.

“Directors: Never have a producer ring you up and say the casting and locations are in the office for you to look at. Stay at lunch and look at them on your iPad.”

For Producers from Showtools on Vimeo.

For Directors from Showtools on Vimeo.

With Showtools you could actually put a whole production together sitting at home, book crew, book gear, get your casting and locations loaded, make a call sheet and all before your fourth beer.

As Socrates said "The secret of change is to focus all of your energy, not on fighting the old, but on building the new”.