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Creative

Clothing Retailer BIK BOK Brings Compliments on Social Media to the Real World

lbbonline.com, 5 days, 11 hours ago

Touching short film from Pol Oslo shows the real power of spoken words

Clothing Retailer BIK BOK Brings Compliments on Social Media to the Real World

As a major player in the northern European fashion market, BIK BOK approached Pol Oslo for their Christmas campaign. They had a genuine wish to be recognised for more than just fashion.

Going through teens and young adult’s Instagram and Facebook pages, the agency realised that they hardly use any words to express themselves. Emojis and short comments like 'Pretty', 'Beautiful', 'Hot' and so on, are their way of complimenting. Pol proposed that BIK BOK should create a live experiment: How would these girls react to 'old fashioned' compliments, face to face? The result is this touching short film.

Creative Agency

Account Manager: Emma Karlsson

Creative: Ine Bryhn, Martin Ruge

Account Director: Kjetil Botten Skogly

Designer: Ole Jakob Bøe Skattum

Creative Agency: Pol

Account Management: Elle-Beth Lønnestad

Production Company

Production Company: Willy Nikkers

Producer: Halvor Lid

Directors: Thea Hvistendahl

Category: Clothing/fashion , Day/night wear

Genre: Stunts