Clemenger BBDO, Melbourne Takes Out Best of Show For 'Meet Graham' at New York Festivals
New York Festivals International Advertising Awards competition has announced the 2017 award-winners at the New York Show gala held at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.
The prestigious 2017 Best of Show Award was awarded to "Meet Graham" Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria. Graham is part interactive sculpture, part educational tool, and a catalyst for a global conversation; he illustrates how our bodies would need to change to survive a car crash. Using decades of road safety data and medical research a trauma surgeon, a road safety engineer and a renowned artist the human body was re-designed for survival against a low impact crash.
Says James McGrath, chief creative officer with Clemenger BBDO Melbourne on earning the Best of Show Award: "It is a great privilege and humbling for us to join the lineage and legacy of New York Festivals. We are thrilled to be awarded Best of Show, we want to thank our creators and makers of course but most of all our clients, whose bravery and genuine belief in solving real world problems inspires us."
Clemenger BBDO Melbourne's "Meet Graham" was in the spotlight taking home a staggering 2 Grand Prize Awards, 3 First Prize Awards, 1 Second Prize Award and a Finalist Certificate. The agency also earned 3 Second Prize Awards for "Hungerithm" Snickers / Mars Chocolate Australia.
Clemenger BBDO Sydney earned top honors earning 3 Third Prize Awards, 2 for "Packs That Scare Gulls" Hungry Jack's and 1 for "GEeks Go For #CC9900" General Electric. Creative work from the agency also was recognized with 11 Finalists Awards.
Blackbird took home the First Prize Award "Rethink Speed" Transport Accident Commission Victoria.
Saatchi & Saatchi Sydney was center stage earning 7 Second Prize Awards and 1 Third Prize Awards for "LandCruiser Emergency Network"
Finch Company Sydney's "Date" for Foxtel was honored with 2 First Prize Awards; "Consequences" Transport Accident Commission took home both a Second and Third Prize Award; and "Stop It At The Start" for Department of Social Services earned the Second Prize Trophy. "Every Second Counts" St. Kilda Film Festivals was recognized with both a Third Prize and a Finalist Award.
Havas was recognized with a "Air Force - What is up?" for Australian Defence Force; and Havas/ Red Agency/ Finch received kudos for "Steve Waugh - The Riderless Bike" for Steve Waugh Foundation.
Leo Burnett Melbourne was in the winner's circle earning 6 Second Prize Awards, 8 Third Prize Awards and 2 Finalist Certificate for "Reword" for Headspace. "Preserved Memories" SPC Ardmona earned the agency an additional 2 Third Prize Awards and 5 Finalists and "Chase it" for Honda Civic was recognized with a Finalist Award.
Leo Burnett Sydney scored 2 Third Prize Awards for "brainBAND" and 3 Finalists for client Samsung Australia. "Pocket Patrol" was honored with 2 Third Prize Awards "The Anthem" Samsung / Galaxy S7 was honored with 2 Finalist Award.
BWM Dentsu Melbourne's "The Tailor Made Store" for Chadstone earned a Third Prize Award and 3 Finalist Awards, In addition, "Remote Ristorante" Dr Oetker Ristorante took home a Finalist Award.
The Woolshed Company's "Viral Experiment " for The Woolshed Company received a Third Prize Award and 3 Finalist Award.
Additional Australian agencies earning Finalist Awards include: Alt.vfx; Fenton Stephens; Marketforce; Photoplay Films; Showpony Advertising; The Kitchen Table; The Works Sydney; and TKT Sydney.
The annual event celebrating the World's Best Advertising was hosted by actress and TV personality, Debi Mazar (left) and kicked off with a cocktail reception followed by the awards ceremony and an after-party at the Ascent Lounge to honor trophy-winners. The spotlight was on the 2017 award-winners as they celebrated with advertising creatives, Jury members, press and guests from around the globe.
The 2017 executive jury of global chief creative officers, and executive creative directors, and NYF's first-annual Film Craft executive jury, comprised of some of the most creative, technically advanced filmmakers in the industry today, selected the World's Best Advertising award winners from the Shortlist chosen by the NYF's 300+ Grand Jury members from 40 countries.
Lockheed Martin, American global aerospace, defense, security and advanced technologies company was honored with the New York Festivals 2017 Brand of the Year Award for their commitment to creativity and innovation. Creative work submitted on behalf of Lockheed Martin was honored with two Grand Awards, as well as 6 First Prize Awards.
Says Nettie Johnson, vice president external communications, Lockheed Martin Corporation: "Field Trip to Mars" was an incredible opportunity for us to reintroduce Lockheed Martin's brand philosophy of innovation in order to push boundaries, go further and be pioneering in everything we do. We are grateful to our partners at McCann and honored to be recognized with such a prestigious acknowledgement of our efforts."
BBDO was center stage earning the title of 2017 Network of the Year for the fifth year in a row. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, 22 global offices earned an impressive 2 Grand Prize Awards, 7 First Prize Awards, 12 Second Prize Awards, 15 Third Prize Awards, and 78 Finalist Awards. In addition, the network was recognized with the United Nations Department of Public Information First Prize Award and 2 UNDPI Finalist Awards.
Says David Lubars, chief creative officer, BBDO Worldwide: "It's important to us that so many BBDOs in the network are represented, because it proves that our claim of being a 'global boutique' is true; there are a lot of great BBDOs around the world."
The Regional Agency of the Year Award is awarded to an advertising agency that earns the highest score for entries in all competitions across all mediums. This year's Regional Agency of the Year Awards honors the following global agencies: Europe - Heimat Berlin; North America - McCann New York; South American - AlmapBBDO, Sao Paulo; and Asia Pacific - Clemenger BBDO Melbourne.
The 2017 Executive Jury awarded the following prominent agencies with Grand Prize Awards for their exceptional entries:
Activation & Engagement: McCann New York, "Field Trip to Mars" for Lockheed Martin.
Avant Garde: Clemenger BBDO Melbourne, "Meet Graham" for Transport Accident Commission Victoria.
Branded Content/Branded Entertainment: Tohokushinsha Film Corporation, Japan "Gravity Cat" for Sony Interactive Entertainment / Gravity Daze 2.
Design: Ogilvy & Mather New York, USA "The Refugee Nation" for Amnesty International.
Film - Cinema/Online/TV: adam&eveDDB New York, USA "Buster the Boxer" for John Lewis.
Film - Cinema/Online/TV: Tohokushinsha Film Corporation, Japan "Gravity Cat" for Sony Interactive Entertainment / Gravity Daze 2
Outdoor or Out of Home Marketing: McCann New York, USA "The Field Trip to Mars" for Lockheed Martin.
Public Service Announcement/Communications: Clemenger BBDO Melbourne, Australia "Meet Graham" Transport Accident Commission Victoria.
Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2017 UNDPI Jury honored the following entries: McCann New York, USA "#MakeWhatsNext" for Microsoft earned the UNDPI First Prize Award; T/A POL, Norway "25 m2 Syria" for TV-Aksjonen NRK + Red Cross + IKEA was awarded the UNDPI Second Prize Award; and Leo Burnett Melbourne, Australia "Reword" for Headspace was honored with the UNDPI Third Prize Award.
The UNDPI Jury also awarded the following entries with Finalist Certificates: "Switch it Off" Amnesty International, Ogilvy Germany; "Girls of Paradise" Mouvement du Nid, McCann Erickson Paris; "Check it before it's removed: naked breasts on Facebook against breast cancer." Pink Ribbon Deutschland, DDB Germany; "Evan" Sandy Hook Promise, BBDO New York; "A Table to End Hunger" The Hunger Project Australia, McCann Sydney.
The combined 2017 Executive Juries awarded 8 prestigious Grand Prize Awards, 56 First Prize Awards, 155 Second Prize Awards, and 261 Third Prize Awards from entries submitted from 53 countries.
To view a showcase of the 2017 New York Festivals World's Best Advertising trophy-winning entries please click here.
New York Festivals is recognized worldwide as a touchstone for global creative excellence in advertising and marketing communications.
(Pictured: George McQueen and Tom McQueen, Best of Show Winner, Clemenger BBDO Melbourne)