Clemenger BBDO Launch Campaign for Great Northern Alcoholic Ginger Beer

Building on Great Northern’s existing platform of ‘The Beer For Up Here,’ the brand tasked Clemenger BBDO with creating a new product campaign launching Great Northern Ginger Beer.

Today, Great Northern is recognised as a cultural icon, with a great handle on the beer market and a strong Masterbrand platform.

Zac Gelman, marketing manager at Great Northern said, “Great Northern is one Australia’s most loved beers. This is a significant moment as the brand launches its very first Alcoholic Ginger Beer.

“Great Northern is all about super crisp and refreshing tasting beers specifically designed for the Far North and its climate. When developing an Alcoholic Ginger Beer we wanted to continue our tradition of refreshing drinks created especially for the Far North’s endless summers; the result is a delicious crisp and refreshing tasting Ginger Beer; not too sweet and not too gingery- perfect for the hot Australian climate.”

“Every campaign we bring to life for Great Northern feels like an epic journey which we are extremely proud to be a part of. This time we found ourselves venturing far beyond the lush, green rainforests and into the middle of Queensland to capture the beauty of Winton’s iconic red rocks. Throw in an impromptu sun shower and this seemed like the perfect spot to launch Great Northern’s Ginger Beer,” said Ant Phillips, group creative director at Clemenger BBDO.

Clemenger BBDO and Great Northern have fostered a strong partnership over many years, with the agency helping the brand grow to become Australia’s best-selling beer.

The campaign for Great Northern’s Alcoholic Ginger Beer was launched during the AFL and NRL Grand Finals across TV, OOH, digital video, radio, Spotify and social.