Citroën Gets Inspired By You In New Campaign From Les Gaulois
Supported by its worldwide agency Les Gaulois, Citroën is launching a new brand campaign entitled "Citroën Inspired By You". Citroën has always been interested in the relationship people have with cars. This attachment to people is inscribed in Citroën's DNA and has never wavered throughout its history. Today the brand is putting into images the experience people have with their cars, inspired by the findings of the survey carried out in Europe with CSA Research and published on 28 September, "Our lives inside our cars".
The campaign consists of a main film and several short films, each one depicting the responses provided by Citroën cars, technologies and services to continually enhance the in-car experience. The main film (long, 50-second format) says we spend 4 years and 1 month of our lives in a car, so you might as well enjoy that time in a Citroën. The brand's cars enable people to take best advantage of that in-car time, for example, through user-friendly design and travelling well-being. The series of shorter films provide a practical illustration of how the Brand's innovative technologies and pioneering services are making motoring an increasingly seamless experience.
The campaign, with which drivers and passengers alike will identify, is launched simultaneously in Belgium, France, Italy, Portugal and Spain, to be followed by a second wave from January 2017 in other European countries as well as China and Latin America. The main 50-second film will be broadcast on TV and social media from this evening through Sunday with the objective of strong impact, particularly in prime time. Starting on Monday 17 October, all of the content produced for the campaign will be supported on Facebook and YouTube for two weeks. In parallel, the citroeninspiredbyyou.com website will present the entire campaign with all the technology and service-related solutions that Citroën brings to its customers.
The campaign also kicks off a change in some of the Brand's codes with a new flat-design 2D logo, lending the double chevron extra modernity and visibility, and a new warm and rythmic sound signature, reflecting the Brand's values of boldness and closeness.
Check out the campaign's accompanying short promos below:
TV Producer: Sarah Bouadjera
Music Supervisor: Lionel Dray
Creative Director: Mickael Jeanne - Alexandre Drouillard
Creative Agency: LES GAULOIS
Copywriter: Ludovic Miege - Julie Moreno
Chief Creative Officer: Xavier Beauregard
CEO: Elisabeth Billiemaz
Agency Manager: Hugues Reboul - Catherine Habib-Deloncle
Production Company: HRCLS (Hercules), BANDITS
Producer: Leslie Dupuis-Mendel
Director: Brian Aldrich
Category: Automotive , Cars
Genre: Comedy , Creative technology , Experiential , Music performance , Strategy/Insight