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Choose to Be a Hero in New Marvel Strike Force Spot... Or Not

barrettSF teams with The Mill Los Angeles to create epic (and slightly hilarious) CG trailer for FoxNext Games' latest release

Choose to Be a Hero in New Marvel Strike Force Spot... Or Not

Advertising agency barrettSF has created a new advertising campaign for Marvel Strike Force, FoxNext Games’ newly-launched free-to-play RPG. This is the first game that allows players to mix characters in the Marvel universe - both heroes and villains - to form teams.

The creative, which was edited into 60, 30, 15 and 6-second ads, runs across the internet from March 29th and cable and broadcast TV the week of April 2nd in the US. barrettSF is also working on a series of social videos for Marvel Strike Force and several posters.

Everything except the gameplay shown at the ad’s end is original CG footage that barrettSF created with The Mill Los Angeles. Much action - such as a stuntman falling down a ramp - involved filming live actors in motion-capture suits. The designs for the characters came from game developer Fox Next. The agency took those assets, animated them and then inserted the world around them to create the spot. 

“I’ve been a huge comic book fan ever since I was a kid,” said Todd Eisner, barrettSF Creative Director. “To be able to carve out a new corner of the MARVEL universe is a dream come true.”

The spots are narrated by “S.H.I.E.L.D. Medic,” a playable character in the game, but one who has yet to be defined in the broader Marvel Universe. The audience gets inside his head as he prepares to go into battle with his Strike Force team to save the Earth, which has fallen under siege by sinister forces led by Ultimus.

“I’m not a superhero like my teammates, but we do have one thing in common,” the brave and humble S.H.I.E.L.D. Medic says, surveying the damage as his vehicle prepares to land. “We choose to answer when humanity calls. And today, we choose…” But as he takes his first step off the aircraft and prepares to conquer the villains, something goes horribly, comically wrong. 

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Creative Agency

Creative Agency: barrettSF

Strategist: Kevin Albrecht

Executive Creative Director: Jamie Barrett

Senior Art Director: Jen Hart

Production Company

Director: Rober Sethi / David Lawson


Editor: Victor Jory, Natalie Wozniak

Edit Assistant: Bradley Rhone

Post Production / VFX

Post Production Company: The Mill

Producer: Dan Love

2D Lead: Martin Karlsson

3D Lead Artist: Chris Bayol, Chris Goodrich

Executive Producer: Anastasia von Rahl


Composer: Dan Sammartano, Jared Hunter, Ray Loewy, Dave Wittman, Kala Sherman

Music Production: New Math


Sound Company: LIME

Sound Engineer: Michael Anastasi

Audio Mix: Matt Wood @ One Union

Digital Production Company

Colourist: Adam Scott

Category: Gaming , Sports and leisure

Genre: Comedy , Dialogue , Visual VFX