Chivas Regal 25 & 'The Legend Of Cannes'

Working with Chivas Regal, an official sponsor of the Cannes Film Festival, digital agency Evolution Bureau and production company Unit 9 are honoring the world’s most celebrated film festival with “The Legend Of Cannes,” an experiential website debuting this week that takes users on a virtual VIP journey through the iconic event.

 

The online portal, www.chivas.com/cannes, brings to life all the glamour and excitement of the Cannes Film Festival in one interactive, panoramic shot. Entering this photo, visitors discover all aspects of Cannes’ legendary fame, from the festival’s red carpet and the palatial Art Deco hotels to the yachts gliding along its coastline. Along the way, they see the intrinsic role that Chivas Regal 25 plays in the festival, spanning May 15 through May 26. “The Legend Of Cannes,” created by EVB’s London office, pays tribute to the stories that make the Cannes Film Festival extraordinary and allows visitors to experience them firsthand.

 

“Working with a luxury brand in a social space, partnering with production company UNIT9 for the second time and producing such a large project with a full production on the ground during the festival is a tremendous accomplishment for all involved,” said Daniel Stein, EVB’s founder and CEO. “We’re delighted by the results and excited to see how the work is received outside our doors.”

 

Along its route through the festival and French Riviera city, “The Legend Of Cannes” offers interactive hot spots, original photography, high definition video content and more than 100 behind-the-scenes images from some of the festival’s most high-profile celebrations, including the exclusive Chivas Regal 25 bar at the premiere party for Baz Luhrmann’s “The Great Gatsby” and the Variety Studio at Chivas House interview lounge. The site allows people from across the globe to admire the palms along the Promenade de la Croisette, step inside the Grand Hyatt Cannes Hotel Martinez and travel along the coastline, experiencing the palpable shift in energy as day fades into night.

 

“Chivas Regal 25 and the Festival de Cannes share a heritage of luxury and exclusivity and we’re excited to be an official partner again, for the fifth consecutive year,” said James Slack, Global Brand Director of Chivas Regal. “We wanted to capture the history of this iconic festival and the legendary Chivas Regal 25 experience that our guests have and bring it to life online.”

 

Credits 

 

FORMAL CLIENT NAME:  Chivas Regal

CAMPAIGN TITLE: The Legend of Cannes

AGENCY: Evolution Bureau

ART DIRECTOR:      Andy Demianyk

COPYWRITER:         Aaron Lobb

PROJECT DIRECTOR:         Emily O'Hara

PROJECT ASSOCIATE:       Jennifer Bernard

INTERN:         Gaby Khalastchy

PRODUCTION COMPANY:           Unit 9