CHI&Partners' Latest Argos TV Ad is Flippin' Cool
CHI&Partners and Argos will this Saturday unveil a fast-paced new TV campaign, ‘Bounding’, to promote the speed of Argos’ ‘Fast Track, Same Day Delivery’ service, which allows customers to choose from four convenient, same-day delivery slots.
‘Bounding’ is set against Argos’ characteristic ‘White World’ backdrop, filled with a maze of coloured doors. The floor is transformed into a giant trampolining space, and the room is filled with high-flying acrobats, performing tricks, twists and somersaults in the air whilst delivering the latest colourful, top brand products to customers at extremely high speed.
Leaping nimbly from door to door, the acrobats deliver products including TVs, video game consoles, cushions and dolls with alacrity and precision – reflecting the speed and dependability of Argos’ Same Day service.
Argos’ market-leading Same Day service aims to reflect the increasingly immediate needs of today’s busy consumers, who live in the moment and are ever more likely to think of the items they need on the spot – requiring fast, reliable delivery on the very same day. The service allows Argos customers to choose the delivery slot that suits them – right through until 10pm – on all orders made before 6pm.
The campaign will break on TV this weekend, with media planning and buying from Mindshare, and will be supported by a campaign from AllTogetherNow, CHI&Partners’ sister agency within The&Partnership.
Dan Elton, Brand, Strategy and Marketing Planning Director at Argos, said: “This campaign really ramps up the pace for Argos, representing the unprecedented speed of our market-leading Same Day Delivery service. It perfectly illustrates the speed at which Argos is adapting to meet the needs of our ever-busier customers.”
Micky Tudor, Creative Partner at CHI&Partners, said: “‘Bounding’ takes us on a rollercoaster ride of colour, excitement and speed – playfully dramatising the speed and flexibility of Argos’ Same Day service. We hope it gets hearts racing as well as fingers clicking for same-day delivery.”
Creative Agency: CHI&Partners
Creative Director: Jim Bolton
Producer: Adam Henderson
Planners: Rebecca Munds/Josh Roth
Creatives: Will Grave, Helen Rogerson and Hayley Hammond
Creative Partner: Micky Tudor
Business Director : Gary Simmons
Account Director: Stephanie Leonard
Production Company: Stink
DOP: Olivier Cariou
Choreographer: Alex Poulters
Editor: Sam Gunn, Whitehouse Post
Edit Assistant: Andre Rodrigues
Post Production / VFX
Post Production Company: Electric Theatre Collective
Audio Post Production: James Lyme, Scramble
Voice-over: Miquita Oliver
Music Production: Wake the Town
Category: Retail and restaurants , Retail stores
Genre: People , choreography