The 120 Media Collective and Cheil Worldwide
have entered into a strategic partnership for multi-platform video content
starting July 2015. Its brands Sniper and Sooperfly will produce and distribute
a wide range of Digital Content for Cheil’s clients.
Speaking about the development, Roopak Saluja, Founder & Chief
Executive, The 120 Media Collective, said, “Producing content in various formats over the past
nine years has armed us with a deep understanding of the audience and what
strikes a chord with them. Our brands, Sniper and Sooperfly come together to
seamlessly provide what is needed to engage at scale with digital-first
audiences in 2015. Cheil’s trust in us is testimony to our expertise.”
Shiv
Sethuraman, Group President - South West Asia, Cheil Worldwide, added, “Video content is the fastest growing area
within the Digital play. Not just the creation but, equally importantly, the
distribution of content. Clients are tired of agencies offering them TVCs
disguised as Video content and this is because many of them haven’t yet understood that the business model
requires significantly different capabilities, resources and platforms. The partnership with The 120 Media Collective
is designed to bring speed, economies of scale and quality – yes, all three –
to Video Content. We believe they are the right partners and that the market is
ripe for such an offering.”