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Creative

Charlotte Regan Directs Gripping Narrative Promo for Wretch 32

The performance-driven video serves as a visual companion to the London rapper’s storytelling lyrics

Charlotte Regan Directs Gripping Narrative Promo for Wretch 32

Knucklehead Director Charlotte Regan has collaborated with London rapper Wretch 32 to create the pared-back narrative music video for his new single ‘His and Hers’.

It’s a gripping performance piece with a great plot twist, deftly managing to hold viewers’ attention throughout - no small feat given the set up is just two people in a car. 

On how the idea for the video came about, Charlotte said: “After hearing how strong the words were in the track I knew I wanted to focus on some really amazing performances from actors and similarly Wretch wanted the visuals to match the tracks intensity. I really liked the idea of just sitting with these two characters and trying to make people feel connected to what they were going through in the confined space without any gimmicks or anything too flashy. The video really is just about how the characters get across their words and capturing the emotion in their performances. I think the video evolved at every stage, from being on set and seeing what the actors had to offer to sitting in on the edit and changing the highs and lows and figuring out where those intense moments should come in.  

“Music videos can often have so much going on now that it can be a bit daunting going for a more stripped back acting heavy idea and this video relied so much on the casting and the actors. I think it's also a different style for the actors. Music videos get so much across in so little time so I think their acting style has to be different especially with a project like this where they're syncing with Wretch's verses everything has to be pushed/heightened a bit more without being theatrical. Luckily we got some incredible actors who completely pulled it off but it was for sure a challenge finding that balance.” 

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Production Company

Production Company: Knucklehead

Director: Charlotte Regan

DOP: Arran Green

Producer: Mickey Voak

1st AD: Tom Wynbourne

Offline

Edit Company: Stitch

Editor: Phill Currie

Post Production / VFX

Post Production Company: The Mill

Colourist: Dave 'Luddy' Ludlam

Record Label

Label: Polydor

Video Commissioner: Ore Okonedo

Talent Acquisition

Talent: Fady Elsayed Troika, Lauren Alexandra

Genre: People , Storytelling