Cervezas Alhambra Slows Down for Psychological Short Film from Juan Carlos Fresnadillo
Photographer and Co-Writer: Curro Chozas
The awarded Spanish director and screenwriter Juan Carlos Fresnadillo, known for projects like his short film Esposados or the film Intacto reapers now with 4x, a psychological short film for the beverage brand Cervezas Alhambra.
The campaign is based in two steps, one quicker 4x version and another 1x with the normal rhythm. His campaign highlights in those two steps the concept of “fast”. A reflection about the way we enjoy the things happening around us. The brand asks viewers, “what do you see when you want to see it all?”.
'Fast' is the tendency of trying to consume content quicker, to be able to watch more in less time.
With Tamar Novas as main character, the short film focuses on the incapability to see more and points to the importance of giving time to contents and life. The project is born from the brand's philosophy, “stop more, feel more”.
And you can check out the 4x trailer for the project below:
Director: Juan Carlos Fresnadillo
AD: Sara Bermejo Executive producer
Producer: Camila Cristeche AD
Production director: Carola Bisci
Production Manager: Alberto Carrasco
AP: Miriam Pompa
AP: Amaia Azcona
AP: Samuel Leal
AP: Alberto Martín
AP: Raúl Martínez
AP: Miguel Bastida DOP
Camera assistant: Mario Pérez
AC: Carlos Medina del sur Vídeo Assist
Aux Sonido: Martín Gamarra Gaffer
AS: Sergio Rodríguez
MUA: Gegé Godoy
AM: Ivana Rodriguez Making Of
Postproduction: Elena Vergel Postproduction
Postproduction: Francisco Molina
Category: Media and Entertainment , Movies