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Celebrities Feature in Comedy How-To Guides for Bulk Powders

Anthony Joshua, Tom Daley & Lucy Watson front a series of films for Droga5 London’s Bulk Powders campaign

Celebrities Feature in Comedy How-To Guides for Bulk Powders

Anthony Joshua, Tom Daley, Lucy Watson, Lucy Mecklenburgh & Jonathan Joseph are the stars of a series of social films created by Droga5 London for sports nutrition brand Bulk Powders.

The idea behind the campaign is to show how from tackling elite sporting competitions to the everyday challenge of carrying the supermarket shop all in one trip, Bulk Powders allow us all to ‘Dominate Life’. 

The films are being released over an eight-week period. In 14 different executions, diver Tom Daley, rugby union star Jonathan Joseph, vegan Lucy Watson & Lucy Mecklenburgh deliver humorous monologues direct to camera, along with heavyweight boxing champ Anthony Joshua, who also appears in a television campaign for the brand. All the spots feature the stars boasting about how they dominate life thanks to their consumption of Bulk Powders. 

David Kolbusz, Chief Creative Officer at Droga5 London, said: “Bulk Powders aren't just for the body, they're for the mind. When you look good, you feel good. When you feel good, you can do anything. Anything at all. Without qualification. These handy guides to life demonstrate the possibilities afforded to you by using the world's greatest protein supplement."
Dan Elliott, Head of Brand at Bulk Powders, said: “We love what Droga5 London have delivered - a celebrity-fronted brand campaign that is genuinely funny instead of making you cringe, at the same time as conveying a strong Bulk Powders brand message to drive brand awareness!”

Dominate Gardening:

Dominate Advice:

Dominate Shopping: 

Dominate Value: 

Dominate Expressions: 

Dominate Lung Capacity: 

Dominate Second Chances: 

Dominate DIY: 

Dominate Justice: 

Dominate Metaphors: 

Dominate Recycling:

Dominate Youth: 
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Creative Agency

Creative Agency: Droga5 London

Producer: Goldie Robbens

Chief Creative Officer: David Kolbusz

Head of Production: Chris Watling

Creatives: Dave Wigglesworth & Ed Redgrave, Teddy Souter & Frazer Price

Executive Creative Directors: Steve Howell & Rick Dodds

CEO: Bill Scott

Production Company

Production Company: Biscuit Filmworks

Executive Producer: Rupert Reynolds-Maclean

Director: David Kolbusz

DOP: Sam Rowland

Producer: Sam Chitty


Edit Company: D5X

Editor: Matt Brady

Post Production / VFX

Post Production Company: D5X