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Creative

Celebrate That First Taste of Coca-Cola with This Giant Animated Tongue

Wieden+Kennedy London's ad sees a woman reflect on all the happy memories associated with drinking Coke

Celebrate That First Taste of Coca-Cola with This Giant Animated Tongue

This summer, Coca-Cola has launched a new campaign that sparks memories of the magic associated with enjoying a Coca-Cola. The campaign celebrates the iconic taste of Coca-Cola and its unique ability to transport you to special moments and memories associated with the feeling of taking that first sip. 

The campaign features a TVC which follows a woman enjoying a Coca-Cola and, as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends.

Created with Wieden+Kennedy London, the creative features a giant animated tongue which illustrates how the distinctive Coca-Cola taste behind each sip features in fond memories from summer holidays to sporting events.



Walter Susini, marketing director for Western Europe at Coca-Cola said: “Coca-Cola has the unique ability to evoke positive feelings and emotions associated with special memories and this campaign celebrates that.

“The creative dramatises the magic of the Coca-Cola taste both figuratively with the animated tongue and emotionally through the memories associated with taking that first sip of an ice-cold Coca-Cola on a summer’s day. We wanted to bring these moments to life and show that not only is Coca-Cola a delicious and refreshing drink, but that it also has the unique ability to bring back positive memories and associations of living your best life.”

Launching in Great Britain from the 29 July, the Magic Taste of Coca-Cola will launch across Europe and the marketing campaign will include a 60-second TVC, complemented with 30-second and 20-second spots, alongside out of home, digital experiential and PR.

The campaign soundtrack, La La La, is available through global streaming platforms including Spotify.

Featured Companies: Electric Theatre Collective

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Post Production / VFX

2D Artist: Alex Prod'Homme, Tom Humphrey, Alberto Pizzocchero, Tane Welham, Flavio Kawamoto, Alex Grey

2D Lead: Taran Spear

Animator: Steve Beck, Joffrey Zeitouni, Jesus Parra, Rodrigo Torres, Eddie Martinez, Callum Williams

CG Animation: (Coordinator) Larisa Covaciu

CG Artists: James Sindle, Nick Turner, Jack Powell, Jordan Dunstall, Adrian Lan Sun Luk, Max Johnson, Marko Mamula, Gareth Bell, Reece Weldon, Ogi Vukovic, Olivia Grimmer

CG Lead: Tobin Brett

Concept Artist: Romain Thirion

Matte Painting Artist: Billy Stockwell

Post Production Company: Electric Theatre Collective

Producer: Sian Jenkins, Matt Williams

VFX Supervisor: Tobin Brett, James Sindle

Production Company

Director: Ernest Desumbila

Production Company: Iconoclast

Colourist: Luke Morrison

DOP: Patrick Duroux

Executive Producer: Carine Harris, Anna Smith Tenser

Line Producer: Mikey Levelle

Rigger: Greg Martin, Martin Villert

Client

Advertiser: Coca-Cola

Music

Music Production: Mr. Pape

Original Music: Jordan Crisp/Jesse Elvis dos Santos-Rambellas

Producer: John Connon

Offline

Edit Company: Cut+Run

Editor: James Rose

Creative Agency

Creative Agency: Wieden+Kennedy London

Creative Director: Flo Heiss

Creatives: Jake Attree, Matt Callaby

Executive Creative Director: Tony Davidson & Iain Tait

Account Director: Alex Fitch

Account Management: Tom Campbell

Comms Planner: Lee Ramsey

Group Account Directors: Nick Owen

Planning Director: Ruth Mason

Production Assistant: Dee Fenning

TV Producer: Samara Zagnoiev

Sound

Audio Post Company: 750MPH

Sound Design: Sam Ashwell

Category: Carbonated Drinks , Soft Drinks

Genre: Action , People , Storytelling , Visual VFX