Cassies Campaign from John St.
Canadian effectiveness awards get comedy treatment
Every year the Cassies Awards recognizes the advertising that’s shown proven business results. (If you want to call it the Canadian Effies, they’re cool with that). Agency john st. created the campaign for this year's awards playing on the idea that it’s the one award show that clients really care about. Even if no
one else does.
Client: THE CASSIES
Title: Don’t care
Agency: john st.
Creative Directors: Angus Tucker, Stephen Jurisic
Copy Writer: Dhaval Bhatt
Art Director: David Glen, Tony Ponzo
Agency Producer: Lorrie Zwer, Alisa Pellizzari
Account Service: Ben Prout
Director: Aleysa Young
Photographer: Angus Rowe MacPherson
Production Company: Untitled Films
Exec Producer: Lexy Kavluk
Line Producer: Kate Dale
Director of Photography: Tico Poulakakis
Editorial: School Editing
Post: Alter Ego
Audio House: Grayson Matthews