Carrefour Poland's 'Uniform That Cares' Protects Employees Against Viruses and Bacteria
Carrefour and Saatchi & Saatchi Interactive Solutions (IS) Poland have launched the latest innovation in employee health protection - the ‘Uniform that Cares’, a specially created Carrefour uniform designed to protect employees against airborne viruses and bacteria.
Thousands of customers visit Carrefour stores every day. This means that at the turn of winter and spring, when many people get ill, checkout staff are potentially exposed to a great number of germs.
The ‘Uniform that Cares’ is a shirt made from a revolutionary new fabric, CottonX, which fights against viruses and bacteria. The groundbreaking technology that was used to produce CottonX works by attaching copper compounds to cotton fibres with the use of ultrasonic waves, this in turn has anti-bacterial and anti-viral properties. Copper kills viruses and bacteria by targeting germs which settle on the surface of the fabric.
As a retail chain with 11,935 stores globally, the well-being of their staff remains a prime focus. “This project underlines our openness as a brand to testing new technologies that can improve the comfort of our employees,” Said Robert Noceń, General Secretary Carrefour Poland.
The project is currently gaining nationwide acknowledgement, having recently been shared on twitter by former Vice Prime Minister of Poland, Janusz Piechociński.
Piotr Osinski and Patrycja Lukjanow, Associate Creative Directors at Saatchi & Saatchi IS, said, “We believe in the value of new technologies, especially when they have the groundbreaking benefit of looking after people’s health. So we are pleased by the possibility of testing such an innovation in a traditional retail setting.”
Creative Agency: Saatchi & Saatchi IS Sound
Copywriter: Sara Łątkowska, Ben Borek-Coxen
Art Director: Anna Pisarska
Designer: Małgorzata Matera
Account Executive: Piotr Boczkowski
Associate Creative Director: Patrycja Lukjanow, Piotr Osiński
TV Producer: Magdalena Barszcz
Account Director: Lena Stryjewska
Media Agency: Arena
Production Company: Dobro
Director: Marek Marlikowski
Animation Company: Dobro
Category: Retail and restaurants , Supermarkets
Genre: Creative technology