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Creative

Carrefour Poland's 'Uniform That Cares' Protects Employees Against Viruses and Bacteria

Saatchi & Saatchi Interactive Solutions Poland launches clothing made from a revolutionary new fabric, CottonX

Carrefour Poland's 'Uniform That Cares' Protects Employees Against Viruses and Bacteria

Carrefour and Saatchi & Saatchi Interactive Solutions (IS) Poland have launched the latest innovation in employee health protection - the ‘Uniform that Cares’, a specially created Carrefour uniform designed to protect employees against airborne viruses and bacteria.

Thousands of customers visit Carrefour stores every day. This means that at the turn of winter and spring, when many people get ill, checkout staff are potentially exposed to a great number of germs.

The ‘Uniform that Cares’ is a shirt made from a revolutionary new fabric, CottonX, which fights against viruses and bacteria. The groundbreaking technology that was used to produce CottonX works by attaching copper compounds to cotton fibres with the use of ultrasonic waves, this in turn has anti-bacterial and anti-viral properties. Copper kills viruses and bacteria by targeting germs which settle on the surface of the fabric.

As a retail chain with 11,935 stores globally, the well-being of their staff remains a prime focus. “This project underlines our openness as a brand to testing new technologies that can improve the comfort of our employees,” Said Robert Noceń, General Secretary Carrefour Poland.

The project is currently gaining nationwide acknowledgement, having recently been shared on twitter by former Vice Prime Minister of Poland, Janusz Piechociński.

Piotr Osinski and Patrycja Lukjanow, Associate Creative Directors at Saatchi &  Saatchi IS, said, “We believe in the value of new technologies, especially when they have the groundbreaking benefit of looking after people’s health. So we are pleased by the possibility of testing such an innovation in a traditional retail setting.” 

Animation

Animation Company: Dobro

Creative Agency

TV Producer: Magdalena Barszcz

Designer: Małgorzata Matera

Creative Agency: Saatchi & Saatchi IS Sound

Copywriter: Sara Łątkowska, Ben Borek-Coxen

Associate Creative Director: Patrycja Lukjanow, Piotr Osiński

Art Director: Anna Pisarska

Account Executive: Piotr Boczkowski

Account Director: Lena Stryjewska

Media Agency

Media Agency: Arena

Production Company

Production Company: Dobro

Director: Marek Marlikowski

Category: Retail and restaurants , Supermarkets

Genre: Creative technology