Cannes Award-winning Copywriter Magnus Ivansson Joins Perfect Fools

Magnus Ivansson joins Perfect Fools this September to boost the international agency’s creative offering. 

Magnus, who picked up a Titanium, a Grand Prix, four Gold, six Silver and two Bronze Lions at Cannes this year for his work on The Swedish Number Campaign with the Swedish Tourist Association, will report to creative director Klas Lusth and apply his multi-award winning copywriting skills across all clients. 

Magnus joins from INGO Stockholm where he’s worked as a copywriter since 2011. Previous client work includes Emirates, Three Business, and Delicato.

Alongside his sweep of 14 Cannes Lions this year, Magnus also holds 16 other gongs including two Gold Cresta Awards, a Gold Epica, Gold Eurobest, and 2015 bronze Cannes Lion. 

Prior to this, Magnus has worked in creative teams at Ester Stockholm, Wieden+Kennedy, and Leo Burnett Beirut, on clients such as Procter and Gamble, Nokia, and Nestea.

Magnus Ivansson comments: “I was struck by the bold creativity of the Perfect Fools team, combined with unrivalled team cohesion and spirit. With such an exciting bunch of clients to boot, I can’t wait to get stuck in.”  

Klas Lusth, creative director of Perfect Fools, added: “Magnus is one of the most talked about creatives of 2016, and we are happy that he’s chosen to join us. Perfect Fools uses storytelling, tech and strategy to solve our clients´ business and communication challenges, and his exceptional creativity will help boost our offering even more.”