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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Can You Spot All the Film and TV References in This Genre-Bending Spot?

12/04/2019
Advertising Agency
Paris, France
115
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Publicis Conseil launches the action-packed spot for Orange TV
For the first time, Orange is bringing its partners Canal +, Netflix and OCS together within the same exciting campaign to showcase the variety of content available on Orange TV.

Orange TV gives viewers complete access to the widest range of films and the latest TV series. But faced with all this choice, how can we agree on what to watch when we gather around the TV as a family in the evenings?



It's this epic disagreement that Publicis Conseil's campaign is inspired by, moving quickly between series and from one film genre to another. The mother and father in the Orange family chase each other through different universes that represent the various genres of TV shows, including Game Of Thrones and The Handmaid's Tale (OCS), Hippocrate and The Bureau (Canal +), and Stranger Things and Money Heist (Netflix), that everyone can have fun finding in this reference-packed film. Their son manages to separate them by grabbing the thing they are fighting over - the remote control. Shot in a cinematic style, the film is directed by François Rousselet from Insurrection.

The campaign will be rolled out across TV, digital channels and social media from 14 April.
Credits
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Agency / Creative
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Editorial
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