Can You Hold Your Breath for the Entirety of This Startling PSA?

Today sees the launch of the RNLI’s first national drowning prevention campaign, Respect the Water, warning the British and Irish public that the coastlines and waters can be dangerously unpredictable. 

A hard-hitting film will be shown in cinemas across the UK and Ireland from 10th July. The film, ‘Breathe’, challenges viewers to hold their breath as a man in the sea fights the surprising power of cold water shock.

RNLI - Breathe from Blink on Vimeo.