Can You Help This Fearless Finger Save His Chupa Chup?
Chupa Chups has launched an Instagram game as part of a social media campaign for the brand to celebrate Halloween.
“Get Lolli” is a first-of-its-kind, ‘choose your own adventure’ game on Instagram, built to create awareness of Chupa Chups during the biggest candy-sharing event of the year – Halloween.
In the game, players are encouraged to help a ‘finger’ find his friend Lolli (a Chupa Chups lollipop) who has been kidnapped.
The game uses Instagram’s native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger.
Tinus Strydom, Creative Director, BBH Asia Pacific said: “Bringing a new experience to people where they don’t expect it, is what our business has become, and what keeps it fun.”
Daan Simonis, International Digital Marketing Manager, Perfetti Van Melle said: “This Halloween, we wanted to entertain our audience who have grown up with a mobile device in their hands. The campaign will give them a chance to experience game play on a platform they are already familiar with.”
The campaign will run in the next two weeks up until Halloween and will be supported by Facebook and YouTube.
Advertiser: Perfetti Van Melle
Director: Flamboyant Paradise
Production Company: 4Humans
Creative Agency: BBH Asia
Art Director: Gaston Soto
Copywriter: Omar Sotomayor
Planner: Lindsey Cummings, Heidi Lahtinen
Producer: Daphne Ng
Category: Food , Sweet