Two lucky young creatives from Australia and one
from New Zealand will be making their way to Las Vegas in the first
week of October thanks to Campaign Brief and the London International
Awards.
Copywriter Alberta Gunner (above left) and art director
Roxy Dalton (above right) from Clemenger BBDO Melbourne ~ Campaign
Brief's 2017 Agency of the Year ~ will represent Australia at the 2017
London International Awards' Creative LIAisons program in Las Vegas,
featuring some of the world's most respected creative directors as
speakers.
Representing
New Zealand is Georgia Johnstone (right), a junior creative at Colenso
BBDO, Auckland, Campaign Brief's 2017 NZ Agency of the Year.
Separately, J Walter Thompson Sydney is sending young art director Simon Hayes.
2017
will be the sixth year in which LIA will host Creative LIAisons, a
mentoring program fully funded by LIA that runs concurrently with the
LIA Awards judging. Not only are the attendees being given the
opportunity to listen to some of the industry's biggest names, but
they're also invited to sit in with the Juries on statue discussions.
This represents a unique opportunity for the creatives to experience the
judging process at a relatively young age.
Creative LIAisons is LIA's way of giving back.
By refraining from a fancy award show the whole budget goes to
organizing this unique event for young creatives.
The speaker
line-up includes Australia's Rob Belgiovane, creative chairman of BWM Dentsu and Ralph van Dijk, founding creative
director of Eardrum, Sydney along with Aussie expats Bob Isherwood, who is based in San Francisco, and
Jeremy Perrott, global chief creative officer at McCann Health.
Says Barbara Levy, president, LIA: "All of our 2017 speakers have one
thing in common. They all believe that the investment that LIA makes in
Creative LIAisons is an invaluable investment in the future of the
industry.
"In an era when award budgets are being cut due to less
revenue, LIA is proud that we can continue to provide the industry with
this fully funded program; the opportunity to bring together the
world's brightest minds from all corners of the globe in order to
inspire, educate and exchange ideas with creatives in the top of the
industry."
This year's speakers, the industry legends that will help to inspire the next generation of leaders, include:
- Susan Credle, Global Chief Creative Officer at FCB Worldwide
- Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather
- Mark Tutssel, Global Chief Creative Officer at Leo Burnett Worldwide and Creative Chairman of Publicis Communications
- Susan Credle, Global Chief Creative Officer at FCB Worldwide
- Bob Isherwood
- Amir Kassaei, Global Chief Creative Officer at DDB Worldwide
- Ted Royer, Chief Creative Officer at Droga5
- Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide
- Jeremy Perrott, Global Chief Creative Officer at McCann Health
- Pum Lefebure, Co-Founder / Chief Creative Officer at Design Army
- Karen Howe, President at The Township, Toronto
- Rosie Yakob, Partner & Managing Director at genius steals
- Ralph van Dijk, Founding Creative Director at Eardrum Sydney
- Sonal Dabral
- Chris Smith, Brand Creative Group Head at The Richards Group
- Andrew Howlett, Founding Partner of RAIN
Creative
LIAisons is tailor-made for young creatives in every sense, from the
opportunity to meet so many young talented minds from around the globe,
to learning from some of the most influential people in our industry,
who will talk about issues and topics that concern young creatives
specifically, to the mind blowing and rare opportunity of sitting in on a
Statue Discussion, peeking into the judges' minds and witnessing a
process that affects every creative in the world. It is a rare
opportunity that young creatives only experience at LIA.
Adds Levy: "These days, agencies are talking about how hard it is
to attract young creative talent as they are all being head-hunted by
the techs directly from university and lured from agencies. Creative
LIAisons provides agencies a hook, an opportunity to offer a young
creative one or two years in, a promise of 'I'll get you to Vegas to the
LIA judging, where you have a week to pick the brains of the top
creative leaders worldwide, and get a chance to sit in on judging'. A
big plus for any agency to promise!"
liaawards.com