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Oct. 18, 2012, 12:23 p.m. by Company 3 New York
California Cows Get Swagger Jagger
Deutsch LA spot with bovine boogying to Cher Lloyd hit
Deutsch have released a few California Cows ads in the last two months - and if you’ve learned nothing else about the cows from their campaign, they sure do love to sing.
The newest spot for the California Milk Advisory Board, “Shower,” starts with someone enthusiastically singing along in the shower to Cher Lloyd’s “Swagger Jagger” and thumping the tub really hard. When you peek through the curtain, you see that it’s the family’s resident cow.
We know milk can fall to the periphery sometimes, but CMAB continues to show how their cows can make themselves comfortable in every home. This time, it’s by showing a situation that everyone can relate to — and a song that appeals to kids and mums.
Credits
Client Credits:
VP, Advertising: Michael Freeman
Deutsch Creative Credits:
Chief Creative Officer: Mark Hunter
Group Creative Director: Karen Costello
Creative Director: Jeff Bossin
Creative Director: Scott Hidinger
Senior Copywriter: Melissa Langston-Wood
Senior Art Director: Sara Oakley
Director of Integrated Production: Vic Palumbo
Director of Broadcast Production: Victoria Guenier
Senior Producer: Dave Stephenson
Senior Producer: Scarlett Butler
Production Company: Uber Content
Director: Fred Savage
Partner/ Executive Producer: Phyllis Koenig
Partner/ Executive Producer: Preston Lee
Executive Producer: Steve Wi
Producer: Mark Hall
Editorial Company: Cutters
Editor: Adam Parker
Assistant Editor: Kristin Gerhart
Producer: Sasha Grubor
Post Facility: Company 3
Colourist: Mike Pethel
VFX/Online: Method
VFX Supervisor: Gil Baron
Executive Producer: Robert Owens
Executive Producer: Stephanie Gilgar
Producer: Pip Malone
Coordinator: Anastasia Von Rahl
2D Supervisor/Nuke Artist: Chris Bankoff
Lead Flame Artist: Noah Caddis
Flame Artist: Matt Welch
Nuke Artist: Carlos Morales
Paint Artist: Pam Gonzales
3D Lead: Calin Casian
Model: Scott Brust
Rigging: Marc Berrouet
Animation: Joon Lee, Aaron Schultz, James Parris
Lighting: Calin Casian, James Kirk
Texture: Josh Frontino, Frida Sahono-Jozwik
Tracking: Fabio Zapata, Lauren Van Houten, Tom Stanton, Luis Rodriguez, Juan Colon, Alex Tirasongkran
Roto: Kenneth Lui
Licensed/Composed Music Company Address, Credits and Track Info:
“Swagger Jagger” by Cher Lloyd
Master – Sony
Publishing – EMI, Warner Chapell, Sony ATV, Kobalt Music, R8D Enterprise
Audio Post Company Credits: LIME Studios
Mixer: Mark Meyuhas
Assistant Mixer: Matt Miller
Executive Producer: Jessica Locke
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