Burger King and PlayStation Create the Ultimate Delivery Service for Gamers
Burger King's home delivery service 'Burger King en Casa' launched in 2014. Now the company presents Burger Clan, the first home delivery service within the online gaming platform PlayStation Plus.
Burger Clan is a pioneering service and world-first. The initiative allows PlayStation Plus members to place their Burger King orders at home online while playing from their own PS4 console and without having to put down the controller.
The project will be operational during the next four weekends from April 28th to May 21st, Friday to Sunday. During this time period, the Burger King brand will be operating a command centre to handle these orders, together with nine professional gamers. All the action can be followed live at the Burger King restaurant at Gran Vía, 69 in Madrid´s city centre.
How to participate
To order food at home, PlayStation Plus member players must register on the microsite and link their PlayStation Network user ID to their Burger King user at home. Once registered, they should add the speciality they like best (football, shooting or driving) with the identified gamers to place their orders easily and comfortably while playing online with them.
This way, users can place an order with Burger King en Casa, without abandoning or pausing the game, while playing with some of the top gamers on the national scene, like Alfonso Ramos Cuevas "Herzex", two-time world champion in 2008 and 2012 in his specialisation, football, and Robert Abrey "Glaaix", captain of a professional team of gamers and considered one of the best strategy game players in Spain.
"Burger Clan is a totally disruptive and creative action, not only in the food sector, but also in the video game industry. It creates a great balance between usefulness and fun. As a brand, we love doing things differently and we believe that Burger Clan responds to this purpose. It's a great example of how we like to act as a company," says Bianca Shen Leme, Director of Marketing at Burger King Spain
"In PlayStation Plus we are committed to taking games to a new level, so in addition to offering innovative content, are constantly working to improve and amplify their benefits. Our users have already been able to gain early access to games, e-sports competitions, audiovisual contents and exclusive events, making the service an opportunity to enjoy a community with new possibilities. That's why this collaboration with Burger King through Burger Clan reinforces our commitment to PlayStation Plus users in offering them added value to their gaming experience," adds Jorge Huguet, Marketing Director at Sony Interactive Entertainment Spain and Portugal.
Advertiser: Burger King
Brand Manager: Fernando Machado
General Manager: Bianca Shen
Creatives: (Supervisor) André Toledo
Creative Agency: LOLA MullenLowe
Creative Director: Fabio Brigido, Tomás Ostiglia
Copywriter: André Toledo
Art Director: Aida Pozuelo
Planner: Marcelle Santos
Producer: Sebastián Arce, César Baciero, Elizabeth Crego
Executive Creative Director: Pancho Cassis
Chief Creative Officer: Chacho Puebla
PR: Sarah Okrent
Social: Alex Sánchez
Head of Art: Fabio Brigido
Account Supervisor: Laura Gerpe
Innovation Director: Fred Bosch
Account Director: Tom Elliston
Production Company: Tronco
Executive Producer: Silvia Romero
Director: Henri & Sebastian
DOP: Violetta D´Agata
Editor: Guillermo Grillo
Music Production: Hijos Music Design
Category: Fast food , Retail and restaurants