Bruno Bertelli Named ECD, Western Europe of Publicis Worldwide

Publicis Worldwide has appointed Bruno Bertelli to the new role of ECD of Western Europe. The appointment sees Bertelli take on a dual remit of CEO of Publicis Italy and ECD of Western Europe.

Bertelli will work closely with Guy Wieynk, CEO of Western Europe, Publicis Worldwide, to champion the quality of creativity across the whole region. 

Bertelli will continue to drive the Heineken Global Team for Publicis Worldwide, a role which he has taken on since June 2015 when Heineken appointed its global account to Publicis Worldwide (from incumbent Wieden + Kennedy) as a result of Publicis Italy’s work with the brand.

Bertelli’s remit will also be to maintain and acquire great talent to Publicis Worldwide Western Europe and ensure that there is strong connection between the multiple regions.

Arthur Sadoun, global CEO of Publicis Worldwide, said: “Bruno has continued to demonstrate creative transformation on a local and global scale for our clients, particularly Heineken. Bruno’s appointment is testament to him leading some fantastic work, convincing clients that Publicis Worldwide can deliver world class ideas for our clients.”

Bertelli commented: “I am honoured to be taking on this new role and look forward to working closely with Guy to ensure we grow the level of creativity across Western Europe and its clients. My goal is to have an ever more creative offering for clients and a brand strategy that is focused on ensuring our clients continuously drive change.”

Guy Wieynk, CEO of Western Europe, added: “Bruno will be a critical force in raising the creative level across Publicis Worldwide Western Europe. We will work closely together to ensure deeper collaboration across the region to produce high level creativity for our clients.”

Bertelli has held the role of CEO Publicis Italy for the last year, having joined the company in 2011 as its joint ECD, along with Cristiana Boccassini.

Bertelli is the most awarded creative in Italy along Cristina Boccassini, with a list of national and international awards to his name, including 33 Cannes Lions.

Prior to joining Publicis Italy, Bertelli worked at JWT Italy for 12 years as Deputy CD and Creative Director at JWT Rome. He started his career as a copywriter in New York working in various agencies after attending the School of Visual Arts.