British Arrows Awards 2014 Shortlist Announced
The nominees shortlist for the British Arrows Awards 2014, to be held on Wednesday 26th March, have been announced. The Awards celebrate the advertising agencies and production companies that create the most excellent commercials and campaigns.
Head of this year’s Jury Kim Papworth, ECD, Wieden+Kennedy commented; “It’s a massive honour to head up this year’s Jury because the reputation of the British Arrows, both in Britain and around the world, is so good.
The Arrows are like an LP with two sides, one side celebrating different sectors like financial and charity, the other side celebrating how people are dealing with new challenges like interactive, and traditional disciplines like cinema.
Choosing the jury with Robert (Campbell) was a lovely thing to do, and then it’s been a nice job to sit down and arrive at the shortlist, debating with and learning from the jury. Robert and I are very pleased with what we’ve ended up with.”
The British Arrows Awards Shortlist 2014
Alcoholic Drinks
Diageo, Guinness ‘Basketball’
Made for BBDO New York by Biscuit Filmworks, directed by Noam Murro.
Aldi Stores Ltd, Aldi Gin ‘Gin’
Made for McCann Manchester by Coy! Communications, directed by Mark Denton.
Aldi Stores Ltd, Aldi Champagne ‘Champagne’
Made for McCann Manchester by Coy! Communications, directed by Mark Denton and Fern Berresford.
Brown-Forman Corporation, Southern Comfort ‘Shampoo’
Made for Wieden+Kennedy New York by Biscuit Filmworks, directed by Tim Godsall.
Diageo, Guinness ‘Sapeurs’ 5” version
Made for AMVBBDO by Stillking, directed by Héctor Mediavilla.
Diageo, Guinness ‘Sapeurs’ 90” version
Made for AMVBBDO by MJZ, directed by Nicolai Fuglsig.
Carlsberg ‘The Ride’
Made for Santos by MJZ, directed by Juan Cabral.
Heineken, Kronenbourg 1664 ‘The Farmers of Alsace’
Made for Ogilvy & Mather by Stink, directed by Ivan Zacharias.
Canned, Frozen and Dried Food
Heinz Baked Beans ‘Little Brother’
Made for AMVBBDO by Blink, directed by Benito Montorio.
Charity
St John Ambulance ‘Tree’
Made for BBH by Blink, directed by Dougal Wilson.
Mothers 2 Mothers ‘A World Apart’
Made for BBH by Academy Films, directed by Martin De Thurah.
National Centre for Domestic Violence ‘House Hunt’
Made for J. Walter Thompson by Rattling Stick, directed by Steve Cope.
Cybersmile ‘#DONTRETALIATE’
Made by Rattling Stick, directed by Ed Morris.
BITC ‘Second Chance’
Made for Leo Burnett by Blink, directed by Dougal Wilson.
Macmillan Cancer Support Charity ‘Not Alone’
Made for VCCP by RSA Films, directed by Barney Cokeliss.
Save The Children, Christmas Jumper Day ‘The Killing does Christmas Jumper Day’
Made by Contagious Content, directed by Paul Weiland, Mat Laroche and Jonathan Brooks.
Confectionery and Snacks
Unilever Marmite ‘Rescue’
Made for adam&eveDDB by Outsider, directed by James Rouse.
Dairy Products
Arla Foods, Lurpak ‘Good Proper Food’
Made for Wieden+Kennedy by Gorgeous, directed by Vince Squibb.
Aldi Stores Ltd, Aldi Yogurt ‘Yogurt’
Made for McCann Manchester by Bare Films, directed by Joe Bullman.
Direct Response
The British Army, Recruitment ‘Boots’ 60” version.
Made for J. Walter Thompson by hla, directed by Simon Ratigan.
First Direct, Banking ‘Platypus’
Made for J. Walter Thompson by Outsider, directed by Dom & Nic.
BITC ‘Second Chance’
Made for Leo Burnett by Blink, directed by Dougal Wilson.
Cancer Research UK ‘Every Moment Counts’
Made for AMVBBDO by Rogue Films, directed by Finn McGough.
Fashion
Harvey Nichols Christmas ‘Sorry I Spent it on Myself’
Made for adam&eveDDB by Outsider, directed by James Rouse.
Financial
First Direct, Banking ‘Platypus’
Made for J. Walter Thompson by Outsider, directed by Dom & Nic.
John Lewis Insurance ‘Things Matter’
Made for adam&eveDDB by Blink, directed by Dougal Wilson.
Household Soaps, Detergents and Toiletries
Unilever, Lynx Apollo ‘Lifeguard’
Made for BBH by Biscuit Filmworks, directed by Tim Godsall.
Unilever, Lynx Apollo ‘Fireman’
Made for BBH by Biscuit Filmworks, directed by Tim Godsall.
International
Vodafone, Mobile Network Coverage ‘Vodafone – Kiss’
Made for Grey London by Academy Films, directed by Frederic Planchon.
Arla Foods, Lurpak ‘Weave Your Magic’
Made for Wieden+Kennedy by Outsider, directed by Scott Lyon.
Eurostar ‘Maybe (London)’
Made for AMVBBDO by hla, directed by Simon Ratigan.
Unilever, Dove Brand ‘Camera Shy’
Made for Ogilvy & Mather by Epoch Films, directed by Everynone.
Miscellaneous Consumer Products
Mars, Petcare Cesar ‘The Journey’
Made for AMVBBDO by Rattling Stick, directed by Andy McLeod.
New Advertiser to TV
BITC ‘Second Chance’
Made for Leo Burnett by Blink, directed by Dougal Wilson.
Public Service Advertising
Water is Life ‘Kenyan Bucket List’
Made by DDB NY, directed by Alec Helm.
BITC ‘Second Chance’
Made for Leo Burnett by Blink, directed by Dougal Wilson.
The British Army ‘Boots’
Made for J. Walter Thompson by hla, directed by Simon Ratigan.
Department for Transport, Drink Driving ‘Morning After’
Made for AMVBBDO by QI Productions, directed by Dominic Savage.
Recruitment
The British Army, Recruitment ‘Boots’ 60” version
Made for J. Walter Thompson by hla, directed by Simon Ratigan.
The British Army Recruitment ‘Boots’ 90” version
Made for J. Walter Thompson by hla, directed by Simon Ratigan.
Retail
John Lewis Christmas ‘Bear and the Hare’
Made for adam&eveDDB by Blinkink/Hornet, directed by Elliot Dear and Yves Geleyn.
Harvey Nichols Christmas ‘Sorry I spent it on Myself’
Made for adam&eveDDB by Outsider, directed by James Rouse.
Sainsbury’s ‘Christmas in a Day’ 3.5’ version
Made for AMVBBDO by RSA Films/Scott Free Films, directed by Kevin MacDonald.
Telecommunications Services (Networks) and Products
Virgin Media ‘Wrong Team – Mocumentary’
Made for BBH by Moxie Pictures, directed by James Griffiths.
Vodafone, Mobile Network Coverage ‘Vodafone – Kiss’
Made for Grey London by Academy Films, directed by Frederic Planchon.
TalkTalk ‘Date Night’
Made for CHI & Partners by Academy Films, directed by Si & Ad.
Hutchinson 3G, Three Mobile ‘Pony’
Made for Wieden+Kennedy by Blink/Munky/B-Reel/Supernatural, directed by Dougal Wilson.
Television and Radio Station Promotions
Channel 4 Grand National ‘Street Race’
Made by 4Creative, directed by Keith McCarthy.
NBC, NBC Sports Premier League ‘An American Coach in London’
Made for The Brooklyn Brothers NY by Moxie Pictures, directed by Martin Granger.
Channel 4, Born Risky Continuity ‘Born Risky: Alternative Voices’
Made by 4Creative, directed by Alice Tonge.
Transport, Travel, Leisure and Tourism
Paddy Power, Bookmaker ‘Ball of Shame – New Season Launch’
Made for CP+B by Rattling Stick, directed by Andy McLeod.
Vehicles and Automotive Products
Mercedes-Benz, Magic Body Control ‘Chicken’
Made for Jung von Matt/Neckar by Big Fish, directed by Daniel Warwick.
Honda UK ‘Hands’
Made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes.
Volkswagen, Start/Stop Technology ‘Baby’
Made for adam&eveDDB by Outsider, directed by James Rouse.
Volkswagen, UP! ‘Tall Girl’
Made for adam&eveDDB by Gorgeous, directed by Chris Palmer.
Best New Creative Team
4Creative, Best New Creative Team Jack Croft & Stacie Bird ‘Psychopath Night’
Made by 4Creative.
TUi Travel, Thompson Holidays, Christopher Keatinge & Dan Bennett ‘Simon the Ogre’
Made for BMB by Sonny London, directed by Fredrik Bond.
Best 20 second TV Commercial
Aldi Stores Ltd, Aldi Champagne ‘Champagne’
Made for McCann Manchester by Coy! Communications, directed by Mark Denton and Fern Berresford.
Best 30 second TV Commercial
Paddy Power, Bookmaker ‘Fat Watch’
Made for CP+B by Rattling Stick, directed by Andy McLeod.
Paddy Power, Bookmaker ‘Ball of Shame – New Season Launch’
Made for CP+B by Rattling Stick, directed by Andy McLeod.
Best 30 second TV Commercial (The John Webster Award)
Britvic Tango ‘Park’
Made for BBH by Biscuit Filmworks, directed by Tim Godsall.
Britvic Tango ‘Footy’
Made for BBH by Biscuit Filmworks, directed by Tim Godsall.
Best over 30 and up to 60 second TV commercial
The British Army, Recruitment ‘Boots’ 60” version.
Made for J. Walter Thompson by hla, directed by Simon Ratigan
First Direct, Banking ‘Platypus’
Made for J. Walter Thompson by Outsider, directed by Dom & Nic.
St John Ambulance ‘Tree’
Made for BBH by Blink, directed by Dougal Wilson.
Britvic Robinsons ‘Pals’
Made for BBH by Academy Films, directed by Si & Ad.
Unilever, Lynx Apollo ‘Lifeguard’
Made for BBH by Biscuit Filmworks, directed by Tim Godsall.
Unilever Lynx Apollo ‘Fireman’
Made for BBH by Biscuit Filmworks, directed by Tim Godsall.
Kristian Dean, Audi RS 6 Avant ‘The Ring’
Made for BBH by Academy Films, directed by Jonathan Glazer.
Diageo, Guinness ‘Basketball’
Made for BBDO New York by Biscuit Filmworks, directed by Noam Murro.
Heinz Baked Beans ‘Little Brother’
Made for AMVBBDO by Blink, directed by Benito Montorio.
BBC One Christmas ‘Acting Masterclass’
Made for RKCR/Y&R by Red Bee Media, directed by Kjetil Njoten.
Arla Foods, Anchor ‘The Life of our Kitchen’
Made for CHI & Partners by Blink, directed by Tom Tagholm.
Hutchinson 3G, Three Mobile ‘Pony’
Made for Wieden+Kennedy by Blink/Munky/B-Reel/Supernatural, directed by Dougal Wilson.
Department for Transport, Drink Driving ‘Morning After’
Made for AMVBBDO by QI Productions, directed by Dominic Savage.
Sainsbury’s, ‘Christmas in a Day – Army’ 60” version
Made for AMVBBDO by RSA Films/Scott Free Films, directed by Kevin MacDonald.
Volkswagen, UP! ‘Tall Girl’
Made for adam&eveDDB by Gorgeous, directed by Chris Palmer.
Best over 60 and up to 90 TV commercial
Barclays, Barclays Premiership ‘Love is Tough’
Made for BBH by Blink, directed by Benito Montorio.
The British Army Recruitment ‘Boots’
Made for J. Walter Thompson by hla, directed by Simon Ratigan.
Channel 4 Grand National ‘Street Race’
Made by 4Creative, directed by Keith McCarthy.
Vodafone, Mobile Network Coverage ‘Vodafone – Kiss’
Made for Grey London by Academy Films, directed by Frederic Planchon.
TalkTalk ‘Date Night’
Made for CHI & Partners by Academy Films, directed by Si & Ad.
Marie Curie Cancer Care, Great Daffodil Appeal ‘Symmetry’
Made for DLKW Lowe by Blink, directed by Tom Tagholm.
Diageo, Guinness ‘Sapeurs’ 90” version
Made for AMVBBDO by MJZ, directed by Nicolai Fuglsig.
Eurostar ‘Maybe (Paris)’
Made for AMVBBDO by hla, directed by Simon Ratigan.
Volkswagen, Start/Stop Technology ‘Baby’
Made for adam&eveDDB by Outsider, directed by James Rouse.
John Lewis Insurance ‘Things Matter’
Made for adam&eveDDB by Blink, directed by Dougal Wilson.
Unilever Marmite ‘Rescue’
Made for adam&eveDDB by Outsider, directed by James Rouse.
Best over 90 second TV commercial using paid-for media
Channel 4, Grand National ‘Street Race’
Made by 4Creative, directed by Keith McCarthy.
Channel 4, Born Risky Continuity ‘Born Risky: Alternative Voices’
Made by 4Creative, directed by Alice Tonge.
John Lewis Christmas ‘Bear and the Hare’
Made for adam&eveDDB by Blinkink/Hornet, directed by Elliot Dear and Yves Geleyn.
Honda UK ‘Hands’
Made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes.
Best over 90 second web-based film
Sainsbury’s ‘Christmas in a Day’
Made for AMVBBDO by RSA Films/Scott Free Films, directed by Kevin MacDonald.
Nike ‘Mr Sun’
Made for Wieden+Kennedy by Knucklehead & Playfull, directed by Siri Bunford.
Cybersmile ‘#DONTRETALIATE’
Made by Rattling Stick, directed by Ed Morris.
NBC, NBC Sports Premier League ‘An American Coach in London’
Made for The Brooklyn Brothers NY by Moxie Pictures, directed by Martin Granger
BITC ‘Second Chance’
Made for Leo Burnett by Blink, directed by Dougal Wilson.
Honda UK ‘Hands’
Made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes.
Diageo, Guinness ‘Sapeurs’ 5’ version
Made for AMVBBDO by Stillking, directed by Héctor Mediavilla.
Save The Children, Christmas Jumper Day ‘The Killing does Christmas Jumper Day’
Made by Contagious Content, directed by Paul Weiland, Mat Laroche and Jonathan Brooks.
Harvey Nichols, Christmas ‘Sorry I Spent it on Myself’
Made for adam&eveDDB by Outsider, directed by James Rouse.
Best 30-59 second Cinema commercial
Department for Transport, Drink Driving ‘Morning After’
Made for AMVBBDO by QI Productions, directed by Dominic Savage.
Best 60-90 second Cinema commercial
Kristian Dean, Audi RS 6 Avant ‘The Ring’
Made for BBH by Academy Films, directed by Jonathan Glazer.
Vodafone, Mobile Network Coverage ‘Vodafone – Kiss’
Made for Grey London by Academy Films, directed by Frederic Planchon.
The Prince’s Trust ‘Bad Press’
Made for CHI & Partners by CHI Lab, directed by Jonathan Burley.
Marie Curie Cancer Care, Great Daffodil Appeal ‘Symmetry’
Made for DLKW Lowe by Blink, directed by Tom Tagholm.
Eurostar ‘Maybe (Paris)’
Made for AMVBBDO by hla, directed by Simon Ratigan.
Volkswagen, Start/Stop Technology ‘Baby’
Made for adam&eveDDB by Outsider, directed by James Rouse.
Best over 90 second Cinema commercial
John Lewis Christmas ‘Bear and the Hare’
Made for adam&eveDDB by Blinkink/Hornet, directed by Elliot Dear and Yves Geleyn.
Honda UK ‘Hands’
Made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes.
Save The Children, Christmas Jumper Day ‘The Killing does Christmas Jumper Day’
Made by Contagious Content, directed by Paul Weiland, Mat Laroche and Jonathan Brooks.
Harvey Nichols Christmas ‘Sorry I Spent it on Myself’
Made for adam&eveDDB by Outsider, directed by James Rouse.
Best Integrated
Unilever Lynx Apollo ‘Apollo Case Study Film’
Created by BBH.
St John Ambulance ‘Save the Boy – Interactive Film’
Created by BBH.
Hutchinson 3G, Three Mobile ‘Pony’
Created by Wieden+Kennedy.
John Lewis Christmas ‘Bear and the Hare’
Created by adam&eveDDB.
Sainsbury’s ‘Christmas in a Day – Integrated’
Created by AMVBBDO.
Unilever Marmite ‘Rescue’
Created by adam&eveDDB.
Harvey Nichols Christmas ‘Sorry I Spent it on Myself’
Created by adam&eveDDB.
UK TV Series
Britvic Tango ‘Cornershop; Park; Football’
Made for BBH by Biscuit Filmworks, directed by Tim Godsall.
Aldi Stores Ltd, Aldi ‘Nappies; Yogurt; Chocolate Bunnies; Gin; Hot Cross Buns’
Made for McCann Manchester by Moxie Pictures/Bare Films/Coy! Communications,
directed by MJ Delaney, Joe Bullman and Mark Denton.
Aldi Stores Ltd, Aldi ‘Chocolate Reindeer; Mince Pies; Champagne’
Made for McCann Manchester by Moxie Pictures/Coy! Communications,
directed by MJ Delaney, Mark Denton and Fern Berresford.
Sainsbury’s ‘Army; Kids; Dancing; Tree’
Made for AMVBBDO by RSA Films/Scott Free Films, directed by Kevin MacDonald.
Expedia ‘Bulgaria; Himalayas; New Zealand’
Made for Ogilvy & Mather by Moxie Pictures, directed by Frank Todaro.
